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Hi! I'm Rachel, the Left Brain of Drio.

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Can you be friends with your clients?

Hi Reader, There are few things I love more than a long heart-to-heart with friends. Ever since I was a kid, twirling the phone cord around my finger into the wee hours of the night, I’ve believed nothing beats knowing my friends are there for me, and I’m there for them. When we first started building Drio, I realized pretty quickly I wanted to bring that personal value into business. Over 13 years later, it’s no wonder we consider so many of our clients friends. It just kind of happens when...

Hi Reader, April kept us on our toes, and we wouldn’t have it any other way. From launching new websites to taking the stage and supporting fellow women in business, here’s what we’ve been up to this month: 🚀 Website Launches We helped bring some incredible digital experiences to life this month: Parkway Solutions - parkwaysolutionsllc.com Career Bound (Baltimore’s Promise) - careerbound.baltimorespromise.org 💫 Supporting the Launch of the University of Baltimore Website We were thrilled to...

Hi Reader, I’m having an excited mom moment. My teenage son Connor is going to Germany for a 10-month exchange program. No, it’s not that I want to get rid of him. I’m excited because I know how eye-opening it can be when you get out of your comfort zone like that. My mom’s side of the family is from Germany, so he’ll connect with his heritage and learn how to speak German fluently. He’ll also probably make life-changing connections. Speaking from experience, once you find your people, you...

Hi Reader, The way I see it, there are two main “types” of entrepreneurs. The Lifers: The entrepreneurs who commit to one big idea, building and refining it for years. Decades even. The Adventurers: The entrepreneurs who thrive on change, pivots, and the thrill of starting from scratch. A recent lunch with a fellow entrepreneur put that into perspective for me. We originally met in 2022 at a conference in Philadelphia - and we realized we were from the same hometown in Virginia. A few weeks...

Hi Reader, Spring has officially sprung, and so has the energy around here. March was one for the books, filled with community, creativity, and a whole lot of women-led magic. Let’s rewind and relive some of the incredible moments from this month: 🌟 Pava LaPere’s Legacy Lives On We were honored to participate in the Maryland Student Venture Showcase hosted by UpSurge Baltimore, where 39 student-founded ventures were celebrated for their bold ideas. Nine winners—including our very own Hazel...

Hi Reader, Whenever something doesn't go "perfectly," it can really get me down. In my leadership class, we recently talked about how women and girls are culturally and socially taught to aim for "perfection." From our work to our relationships and appearance…you know what I mean. On the flipside, boys are often taught to be bold and brave. Of course, there are variations (and men can struggle with perfectionism too!). But there's a clear trend, and it sure resonated with me. Whether it’s a...

Hi Reader, At first, it felt a little strange being the oldest students in the room. Rachel and I were at the MD Venture Student Showcase, where we and 9 other student startups were awarded $50,000 for student-led entrepreneurship ventures. We were recognized for WholeSite, our AI-assisted website creation platform (in case you missed it, here’s a link to the press release.) The youngest recipients were an 11th grader and a 12th grader, which means Rachel and I were literally old enough to be...

Hi Reader, We hope you had a fantastic start to the year! February has been buzzing with inspiring events and exciting milestones. We're thrilled to share a quick recap of all the highlights. Greener World Website Launch 🚀 The new GreenerWorld.com website is live! As one of North America’s largest distributors of compost, fertilizers, mulch, soil conditioners, and topsoil, Greener World is committed to sustainable solutions that drive environmental progress. Customers can easily explore...

Hi Reader, There are a lot of fantastic digital communities out there, but we’ve never wanted to turn Monument Women’s Creative Alliance into one. Sure, doing so would allow us to grow our membership even more. But the last thing we want is a massive group of people who would barely recognize each other at their local coffee shop. That’s why MWCA is Baltimore-based, through and through. We’ve always wanted our members to go beyond “transactional” relationships. We want people to get to know...

Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and...