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Hi Reader, Walking into WordCamp Europe this summer felt like walking into high school as seniors. As usual, we knew many of the faces in the room, and we had experience on our side. The city was new (Kraków, Poland), but the energy was delightfully familiar. It’s like coming home to a community we’ve been with since freshman year. When you’re one of the “seniors,” you have wisdom to share with others who are earlier in their journey. We always love meeting people who are newer to the community, and sharing how we’ve grown our business by building WordPress websites. When you’re a senior, you feel like you run the joint. Yet, it’s also just the beginning of something new to come. The industry and the world have changed a whole lot since we first started with WordPress. Each year, it seems to change even faster, which means there are always new things for us to learn. User behavior is changing and AI is accelerating certain parts of the job. There are also plenty of bloated claims about how much AI can truly handle. Being at WordCamp reminded me of how much we all still need this community as we embrace those transitions. Because we can’t forget the value of experience and expertise. Even with all the AI tools, there’s still a clear need for deep design sensibility, an understanding of how to organize and present information, the ability to test across devices, and the knowledge required to write effective, structured content. We still need developers, designers, strategists, and WordPress experts who care deeply about building websites the right way and guiding clients through all the change happening around us. In fact, I think we need them now more than ever. When something’s evolving so quickly, you want people who understand the landscape to keep you grounded. People who can pause and know what questions to ask so you’re not blindly following the whims of algorithms. Being in Poland, hearing familiar friends and new connections talk about their work, I felt confident that the industry is in good hands. The WordPress world is a well of possibilities, and I don’t see it going dry anytime soon. This community of passionate people have been through a lot together, but there’s still so much more for us to be excited about.
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Hi Reader, June was a big month for learning, connecting, and keeping an eye on what is next in the world of WordPress. From Hazel and Rachel attending WordCamp Europe in Kraków to our team monitoring upcoming WordPress Core updates, we are continuing to stay plugged into the tools and trends that help us better support our clients and their websites. 🌍 WordCamp Europe 2026 This June, Hazel and Rachel headed to Kraków, Poland for WordCamp Europe 2026, one of the largest gatherings of the...
Hi Reader, A few weeks ago, some of our servers were hacked. The days that followed were pretty intense (think late nights, heads down and dedicated to a quick clean-up). This was the second security incident we experienced in the past year (the one before that had been at least 10 years ago). When that last incident happened, we had put in additional safeguards, so our immediate priority was understanding how it could have happened again. Hazel and I leaped into action as soon as we caught...
Hi Reader, Phone calls are my love language. I know. In a world powered by texts and emails, that might be an unpopular opinion. Sure, you can always have too much of a good thing, but there’s a reason why my catch phrase is still “just call me.” Whether we worked together 3 days ago or 3 years ago, if something comes up, a quick call is the best way for us to get to the bottom of things. I can collect the context I need (without needing a massive email chain) and point you in the right...