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Hi! I'm Rachel, the Left Brain of Drio.

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Taking lessons from Picasso

Hi Reader, I’ve been thinking a lot about the story of Pablo Picasso and the napkin sketch lately. As legend has it, a woman was walking by a Parisian cafe one day, when she spotted Picasso drawing on a napkin. She was a big fan, so she walked up to the famous painter and asked if she could buy the sketch. Picasso responded with, “Yes, that will be 1,000,000 Francs.” The woman was surprised because she had just seen how quickly Picasso had created the drawing. It couldn’t have been more than...

Hi Reader, April brought a season of celebration, renewal, and exciting milestones for our team. From enjoying spring break with loved ones to launching new sites and welcoming a new baby to our VA team, this month was filled with moments that reminded us how much growth and joy can happen both personally and professionally. 💙 A Joyful New Arrival: Welcoming Baby Jack! Katie, our amazing Drio Virtual Assistant, is overjoyed to share the arrival of her son, Jack Hayes Lewis, born on April 4,...

Hi Reader, A few weeks ago, our Project Manager, Justyne, visited Hazel and me here in Baltimore. When Justyne came to visit, we explained that Baltimore feels like a small town, even though more than 570,000 people live in the city. Many of us have been here for decades, if not generations, so it often seems like everyone knows each other. There’s a reason one of the city’s nicknames is “Small-timore.” She quickly saw what we meant. On the drive back from the airport, she spotted a sign with...

Hi Reader, Ever since we started Drio, we set out to build our business on connections. I believe, at the end of the day, the biggest gift any of us can give is our time and attention. When you apply that to your client experience, your people come back. That can make or break your business. For example, just recently, a client rehired us for a website refresh. We had worked with them a few years ago, and they wanted to make sure everything was keeping up with how their business had evolved....

Hi Reader, March was full of meaningful moments for our team and community. From celebrating women in Baltimore to reconnecting with our own team and gathering fresh inspiration at a nonprofit technology conference, this month reminded us how much power there is in connection. 💜 Celebrating International Women’s Day On March 4, Hazel and Rachel hosted Monument Women’s Creative Alliance’s 4th Annual International Women’s Day Soirée, and we’re still reflecting on what a special evening it was....

Hi Reader, Our International Women’s Soiree isn’t a big money-maker, but that was never the goal. Even though it’s always a lot of work, Hazel and I keep running the event because it keeps us connected to the bigger picture and why we started Drio in the first place. Plus, it’s a blast. Each time we run it, I can expect our wonderful keynote speakers will light us up with their words of wisdom, and that I’ll have fun connecting with new and familiar faces. Each year also always brings an...

Hi Reader, I’m about to start the last class of my MBA. It’s crazy to think that, 21 months after it all kicked off, I’ll officially be graduated in May. As I’m gearing up for the last push, I’ve been thinking about the tennis player, Mirra Andreeva. There’s this thing she does when she wins a tournament that I never see anyone else do. First, she thanks her family, coaches, and opponents. Then she thanks herself. Here’s a snippet from that speech: “I know what I have been dealing with, and I...

Hi Reader, February went by in a flash, but we enjoyed spending time with partners and fellow entrepreneurs. It was another month filled with meaningful connections, shared momentum, and plenty of founder energy. 🤝 Partner moment: Agency 102 Happy Hour We kicked off the month with a casual happy hour at Banditos in Towson with our friends at Agency 102 and a few local partners. It was one of those nights that reminds us why we love collaborating because of the good people, great conversation,...

Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websites They typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less...

Hi Reader, The transition from holiday hibernation to the sprint of the new year never fails to amaze me. How are we already over a week into February?? It can be daunting to picture all the goals you have for the year when that sprint starts. Sometimes I feel like I’m grasping for a pause button as I start to wonder how we’ll ever make the time. When that feeling hits, the thing that keeps me grounded is remembering that we have core systems ticking along nicely in the background. I could...