Believe in the business you’ve built
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Hi Reader, Staying optimistic is hard when you can see a storm on the horizon. By February, Rachel and I could see that 2025 was going to be a different year. You probably felt it too. Clients lost funding, and business owners started to feel nervous about the state of the economy. When we heard “no” on multiple big contracts, we realized how severe those repercussions would be. We were going to have to weather some storms. The thing is, when you weather a storm, you don’t curl up in a ball and let the rain pelt you. You read the forecast, adjust your route, take shelter when needed, and, hopefully, help others find shelter too. You find a way to adapt and get through it. The hardest part of it all was keeping the faith that everything would be okay. There were moments where Rachel and I felt pretty deflated, but we knew that kind of energy wouldn’t help us or our clients. We still had work to do. The reality was many business owners still needed website design and digital marketing support. That wasn’t going anywhere. We just had to think differently about some of our solutions so we could meet them where they needed us to. To do so, we didn’t drop our prices or beg people to work with us. We focused on smaller scope projects and found creative ways to help move the needle for clients that matched their budgets. They still got to make progress (and weather their own storm) in a way they were financially comfortable with. By the time Rachel and I sat down with our business coach for our end-of-year review, we were pleasantly surprised by the numbers. We didn’t see the scale of growth we’d aimed for at the end of 2024, but we were still profitable. We were still able to add people to our team, take two international trips, work on WholeSite, and get Drio through the storm alive and well. 2025 has reminded us to believe in the business we’ve built. It reminded us to have faith in the work we’ve done after all these years. Whether or not your 2025 numbers have lined up with your 2024 goals, I hope you can do the same. Not every year will be a growth year, and that can be really tough. BUT, every year does bring opportunities if you allow yourself to see them. We don’t know what storms might come in 2026. Call me an optimist, but I believe, with enough adaptation and willingness to believe in your business, you can weather them. I’ll be there, ready to hold your umbrella.
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Our International Women’s Soiree isn’t a big money-maker, but that was never the goal. Even though it’s always a lot of work, Hazel and I keep running the event because it keeps us connected to the bigger picture and why we started Drio in the first place. Plus, it’s a blast. Each time we run it, I can expect our wonderful keynote speakers will light us up with their words of wisdom, and that I’ll have fun connecting with new and familiar faces. Each year also always brings an...
Hi Reader, I’m about to start the last class of my MBA. It’s crazy to think that, 21 months after it all kicked off, I’ll officially be graduated in May. As I’m gearing up for the last push, I’ve been thinking about the tennis player, Mirra Andreeva. There’s this thing she does when she wins a tournament that I never see anyone else do. First, she thanks her family, coaches, and opponents. Then she thanks herself. Here’s a snippet from that speech: “I know what I have been dealing with, and I...
Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websites They typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less...