Believe in the business you’ve built
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Hi Reader, Staying optimistic is hard when you can see a storm on the horizon. By February, Rachel and I could see that 2025 was going to be a different year. You probably felt it too. Clients lost funding, and business owners started to feel nervous about the state of the economy. When we heard “no” on multiple big contracts, we realized how severe those repercussions would be. We were going to have to weather some storms. The thing is, when you weather a storm, you don’t curl up in a ball and let the rain pelt you. You read the forecast, adjust your route, take shelter when needed, and, hopefully, help others find shelter too. You find a way to adapt and get through it. The hardest part of it all was keeping the faith that everything would be okay. There were moments where Rachel and I felt pretty deflated, but we knew that kind of energy wouldn’t help us or our clients. We still had work to do. The reality was many business owners still needed website design and digital marketing support. That wasn’t going anywhere. We just had to think differently about some of our solutions so we could meet them where they needed us to. To do so, we didn’t drop our prices or beg people to work with us. We focused on smaller scope projects and found creative ways to help move the needle for clients that matched their budgets. They still got to make progress (and weather their own storm) in a way they were financially comfortable with. By the time Rachel and I sat down with our business coach for our end-of-year review, we were pleasantly surprised by the numbers. We didn’t see the scale of growth we’d aimed for at the end of 2024, but we were still profitable. We were still able to add people to our team, take two international trips, work on WholeSite, and get Drio through the storm alive and well. 2025 has reminded us to believe in the business we’ve built. It reminded us to have faith in the work we’ve done after all these years. Whether or not your 2025 numbers have lined up with your 2024 goals, I hope you can do the same. Not every year will be a growth year, and that can be really tough. BUT, every year does bring opportunities if you allow yourself to see them. We don’t know what storms might come in 2026. Call me an optimist, but I believe, with enough adaptation and willingness to believe in your business, you can weather them. I’ll be there, ready to hold your umbrella.
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, My kids are pretty used to my entrepreneurial ways. I can’t tell you how many times they’ve seen me take a work call in the car or jump into a Zoom Room from our living room. It’s the norm for them. As they get older, they get more curious about the logistics of running our business. Like the other week, I was firing off an email when my oldest son looked over and asked, “So, how many people work for you?” I had just gotten off a call with our project manager. Over the years, he’s...
Hi Reader, Building websites isn’t exactly life or death. Still, the longer we do it, the more I see how far the impact can go. While Hazel and I nibbled on pupusas and soaked up the view of San Salvador last month, we couldn’t help but reflect on that. Time and time again, we’ve seen how a solid website can change a business’s trajectory. Even during tough seasons (*cough* 2025), your website keeps showing up, telling the world who your business is and why it matters. When done right, it...
Hi Reader, November was a month of bold moves and big milestones for Drio. From taking WholeSite across borders to stepping into the spotlight here at home, we kept the creativity flowing and the momentum strong. Here’s a look at what unfolded: 🌎 WholeSite Takes a Big Step Forward - From El Salvador to a New CTO Last month, we hit pause on our usual routine and headed to El Salvador for a change of scenery and a full creative reset. The goal was simple: step out of the day-to-day, immerse...