Going to El Salvador…again
|
Hi Reader, I don’t know about you, but when I’m in my own little world for too long, my brain starts to overthink everything. I get caught up in all the tasks I should be doing, or should be doing bigger and better. When I finally step away from my comfort zone (i.e. my computer screen) for a while, the overthinking evaporates. I remember the world is, in fact, quite large. The opportunities are endless. And, usually, unexpected. That’s partly why Hazel and I went back to El Salvador in November, exactly a year after our last trip there. When we went to El Salvador last fall, we were visiting one of the wonderful Professional Fellows we had just hosted in Baltimore, as part of the exchange program. We ended up making many amazing connections, including Tomás, who we’ve decided to hire to help Drio with the new WholeSite project we have been working on. Leading up to that first trip, people asked, “What’s the point of going all the way there? How is this tied into what you do?” It’s a fair question. But I’ve always felt that we do things like this to figure out the point. You don’t really know until you step off the plane. It’s the act of getting out of your own little world and seeing where it leads you. I definitely didn’t expect to hire someone in El Salvador, but I’m so glad we did. So, this year, we visited Tomás to assist us in developing WholeSite and get our prototype up and running. Yes, we could have done the work virtually with him. Tomás also could have come to Baltimore. But Hazel and I decided to go to El Salvador again so we could get out of our normal day-to-day routine and give the project our full focus, fully immersed, rolling with whatever comes our way. We had no clue where El Salvador would take us when we went last year, but it’s only expanded our opportunities. I’m excited to see where we end up this time around. Whether you take a big trip or spontaneously join a local networking event, remember to get out of your world a few more times before the year wraps up. 🙂 To figuring out “the point” while you go,
P.S. If you’re a potential client or partner who wants to work together, we’d love to hear from you. Here are some ways we can help: Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy. Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes.
|
Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Building websites isn’t exactly life or death. Still, the longer we do it, the more I see how far the impact can go. While Hazel and I nibbled on pupusas and soaked up the view of San Salvador last month, we couldn’t help but reflect on that. Time and time again, we’ve seen how a solid website can change a business’s trajectory. Even during tough seasons (*cough* 2025), your website keeps showing up, telling the world who your business is and why it matters. When done right, it...
Hi Reader, November was a month of bold moves and big milestones for Drio. From taking WholeSite across borders to stepping into the spotlight here at home, we kept the creativity flowing and the momentum strong. Here’s a look at what unfolded: 🌎 WholeSite Takes a Big Step Forward - From El Salvador to a New CTO Last month, we hit pause on our usual routine and headed to El Salvador for a change of scenery and a full creative reset. The goal was simple: step out of the day-to-day, immerse...
Hi Reader, Staying optimistic is hard when you can see a storm on the horizon. By February, Rachel and I could see that 2025 was going to be a different year. You probably felt it too. Clients lost funding, and business owners started to feel nervous about the state of the economy. When we heard “no” on multiple big contracts, we realized how severe those repercussions would be. We were going to have to weather some storms. The thing is, when you weather a storm, you don’t curl up in a ball...