Familiar enough not to panic
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Hi Reader, The transition from holiday hibernation to the sprint of the new year never fails to amaze me. How are we already over a week into February?? It can be daunting to picture all the goals you have for the year when that sprint starts. Sometimes I feel like I’m grasping for a pause button as I start to wonder how we’ll ever make the time. When that feeling hits, the thing that keeps me grounded is remembering that we have core systems ticking along nicely in the background. I could pause and catch my breath…and then start chasing again when I’m ready. Because let me tell you, Rachel and I enjoy “the chase.” We love going after ambitious goals, whether it’s an MBA, big RFPs, a conference, or exciting new speaking opportunities. Or, you know, another trip to Word Camp Europe. At the end of the day, though, “the chase” only feels right when stability is backing us up. That’s where those background systems come into play. The key is having a routine, and then layering on top of it. It’s like my morning coffee. I always grab my favorite mug and pour myself the same base. Then I can add some flair. Some days, it’s a splash of oat milk. Other days, I mix it up with cinnamon, vanilla, or a little extra foam. I don’t have to reinvent coffee, but I can try new things. When you have one less big decision to make, you have more room to get creative. Your systems give you extra space to stretch. A well-built marketing strategy anchored around your website can be one of those systems. It attracts the right clients even when you’re offline. With an intentional marketing plan in place, you can make fewer week-to-week decisions that distract you from the bigger picture. When you’ve built systems you trust, things keep moving in the background even when you’re chasing your next big break. The recipe is familiar enough not to panic, but flexible enough to let curiosity in. So do your website and marketing strategy have you covered? If not, let’s talk about a refresh. To pacing ourselves,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, January was a busy (and exciting) start to 2026 for the Drio team. Full of meaningful collaborations, founder support, and projects we’re proud to put our name on. Below is a quick recap of what we’ve been up to, plus a look ahead at a big moment on the calendar: Monument Women’s Creative Alliance’s 4th Annual International Women’s Day Soirée on March 5 at Towson University. ✨ Client Spotlight: Ohana Growth Partners Website Redesign We had the pleasure of collaborating with Coven,...
Hi Reader, Years ago, Hazel and I realized we would need some help with our content if we wanted to keep it consistent. We’re not interested in showing up in inboxes or on social media every single day, but we do want to have a meaningful presence and stay top of mind. Just like we advise our clients, we want to show up regularly and be loud and proud about what we value as business owners… …without spending hours on our content each week. It’s super important for Hazel and me to minimize the...
Hi Reader, My kids are pretty used to my entrepreneurial ways. I can’t tell you how many times they’ve seen me take a work call in the car or jump into a Zoom Room from our living room. It’s the norm for them. As they get older, they get more curious about the logistics of running our business. Like the other week, I was firing off an email when my oldest son looked over and asked, “So, how many people work for you?” I had just gotten off a call with our project manager. Over the years, he’s...