Familiar enough not to panic
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Hi Reader, The transition from holiday hibernation to the sprint of the new year never fails to amaze me. How are we already over a week into February?? It can be daunting to picture all the goals you have for the year when that sprint starts. Sometimes I feel like I’m grasping for a pause button as I start to wonder how we’ll ever make the time. When that feeling hits, the thing that keeps me grounded is remembering that we have core systems ticking along nicely in the background. I could pause and catch my breath…and then start chasing again when I’m ready. Because let me tell you, Rachel and I enjoy “the chase.” We love going after ambitious goals, whether it’s an MBA, big RFPs, a conference, or exciting new speaking opportunities. Or, you know, another trip to Word Camp Europe. At the end of the day, though, “the chase” only feels right when stability is backing us up. That’s where those background systems come into play. The key is having a routine, and then layering on top of it. It’s like my morning coffee. I always grab my favorite mug and pour myself the same base. Then I can add some flair. Some days, it’s a splash of oat milk. Other days, I mix it up with cinnamon, vanilla, or a little extra foam. I don’t have to reinvent coffee, but I can try new things. When you have one less big decision to make, you have more room to get creative. Your systems give you extra space to stretch. A well-built marketing strategy anchored around your website can be one of those systems. It attracts the right clients even when you’re offline. With an intentional marketing plan in place, you can make fewer week-to-week decisions that distract you from the bigger picture. When you’ve built systems you trust, things keep moving in the background even when you’re chasing your next big break. The recipe is familiar enough not to panic, but flexible enough to let curiosity in. So do your website and marketing strategy have you covered? If not, let’s talk about a refresh. To pacing ourselves,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...