Familiar enough not to panic
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Hi Reader, The transition from holiday hibernation to the sprint of the new year never fails to amaze me. How are we already over a week into February?? It can be daunting to picture all the goals you have for the year when that sprint starts. Sometimes I feel like I’m grasping for a pause button as I start to wonder how we’ll ever make the time. When that feeling hits, the thing that keeps me grounded is remembering that we have core systems ticking along nicely in the background. I could pause and catch my breath…and then start chasing again when I’m ready. Because let me tell you, Rachel and I enjoy “the chase.” We love going after ambitious goals, whether it’s an MBA, big RFPs, a conference, or exciting new speaking opportunities. Or, you know, another trip to Word Camp Europe. At the end of the day, though, “the chase” only feels right when stability is backing us up. That’s where those background systems come into play. The key is having a routine, and then layering on top of it. It’s like my morning coffee. I always grab my favorite mug and pour myself the same base. Then I can add some flair. Some days, it’s a splash of oat milk. Other days, I mix it up with cinnamon, vanilla, or a little extra foam. I don’t have to reinvent coffee, but I can try new things. When you have one less big decision to make, you have more room to get creative. Your systems give you extra space to stretch. A well-built marketing strategy anchored around your website can be one of those systems. It attracts the right clients even when you’re offline. With an intentional marketing plan in place, you can make fewer week-to-week decisions that distract you from the bigger picture. When you’ve built systems you trust, things keep moving in the background even when you’re chasing your next big break. The recipe is familiar enough not to panic, but flexible enough to let curiosity in. So do your website and marketing strategy have you covered? If not, let’s talk about a refresh. To pacing ourselves,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, June was a big month for learning, connecting, and keeping an eye on what is next in the world of WordPress. From Hazel and Rachel attending WordCamp Europe in Kraków to our team monitoring upcoming WordPress Core updates, we are continuing to stay plugged into the tools and trends that help us better support our clients and their websites. 🌍 WordCamp Europe 2026 This June, Hazel and Rachel headed to Kraków, Poland for WordCamp Europe 2026, one of the largest gatherings of the...
Hi Reader, A few weeks ago, some of our servers were hacked. The days that followed were pretty intense (think late nights, heads down and dedicated to a quick clean-up). This was the second security incident we experienced in the past year (the one before that had been at least 10 years ago). When that last incident happened, we had put in additional safeguards, so our immediate priority was understanding how it could have happened again. Hazel and I leaped into action as soon as we caught...
Hi Reader, Phone calls are my love language. I know. In a world powered by texts and emails, that might be an unpopular opinion. Sure, you can always have too much of a good thing, but there’s a reason why my catch phrase is still “just call me.” Whether we worked together 3 days ago or 3 years ago, if something comes up, a quick call is the best way for us to get to the bottom of things. I can collect the context I need (without needing a massive email chain) and point you in the right...