Do you need a designer or a developer?
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Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websitesThey typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less extensive technical/coding know-how. Sometimes, when you peek behind the curtain, the tech is bloated, or the structure isn’t built to grow. Camp 2: Website developersThese teams know how to build a site that’s technically pristine and functions really well. Hand them a plan, and they'll execute. But if you want them to help you figure out what you actually need (website goals, pages, functions) or get into your brand’s deeper whys, that's a different conversation. So which camp is for you? If you need a simple website with a strong brand presence, Camp 1, the designer, could do the trick. Alternatively, if you’ve already established your brand’s foundation and have an intentional website strategy set, you may just need a developer to make it happen. What if you need a bit of both, though? Brand strategy and a well-structured website? That’s why we do things the way we do at Drio. Let me be clear: Both of those specializations are super important, and we lean on experts in each area when we need to. But ultimately, that “either-or” lens isn’t how we tackle website projects. Instead, we start by considering both: business/brand strategy and tech logistics. So, by the time your website is finished, you’ll have a logical structure and a technically sound website… But also a site that makes it clear what values you stand for, who you want to work with, and what you want people to feel when they land there. In our eyes, it all goes hand-in-hand. If that sounds like something you need, we could be the website team for you. We’re here for you when you're ready.
Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy. Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes.
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Hi! I'm Rachel, the Left Brain of Drio.
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