Can you be friends with your clients?
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Hi Reader, There are few things I love more than a long heart-to-heart with friends. Ever since I was a kid, twirling the phone cord around my finger into the wee hours of the night, I’ve believed nothing beats knowing my friends are there for me, and I’m there for them. When we first started building Drio, I realized pretty quickly I wanted to bring that personal value into business. Over 13 years later, it’s no wonder we consider so many of our clients friends. It just kind of happens when you work with us. Not everyone wants that, and that’s okay. Some larger marketing firms and businesses prefer to keep things more transactional. But around here, we truly believe “Friendship is the business model,” as Chris Corrigan says. We’re there to solve a marketing problem or build a website, of course. We also want to know you. We want to understand your values and your business’s razón de ser (reason for being). Not to mention, friendship makes the process a whole lot more fun! We get to connect on what it means to be business owners, parents, women, creatives—or Mariah Carey fans. You can’t get that with a more surface-level business relationship. That’s why we don’t have customer ID numbers. When you need support (whether it’s five minutes or five hours), you’re not just another name in our system. We’re always just an email or heart-to-heart phone call away. With that in mind, coffee soon? Let’s catch up!
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Years ago, Hazel and I realized we would need some help with our content if we wanted to keep it consistent. We’re not interested in showing up in inboxes or on social media every single day, but we do want to have a meaningful presence and stay top of mind. Just like we advise our clients, we want to show up regularly and be loud and proud about what we value as business owners… …without spending hours on our content each week. It’s super important for Hazel and me to minimize the...
Hi Reader, My kids are pretty used to my entrepreneurial ways. I can’t tell you how many times they’ve seen me take a work call in the car or jump into a Zoom Room from our living room. It’s the norm for them. As they get older, they get more curious about the logistics of running our business. Like the other week, I was firing off an email when my oldest son looked over and asked, “So, how many people work for you?” I had just gotten off a call with our project manager. Over the years, he’s...
Hi Reader, Building websites isn’t exactly life or death. Still, the longer we do it, the more I see how far the impact can go. While Hazel and I nibbled on pupusas and soaked up the view of San Salvador last month, we couldn’t help but reflect on that. Time and time again, we’ve seen how a solid website can change a business’s trajectory. Even during tough seasons (*cough* 2025), your website keeps showing up, telling the world who your business is and why it matters. When done right, it...