Can you be friends with your clients?
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Hi Reader, There are few things I love more than a long heart-to-heart with friends. Ever since I was a kid, twirling the phone cord around my finger into the wee hours of the night, I’ve believed nothing beats knowing my friends are there for me, and I’m there for them. When we first started building Drio, I realized pretty quickly I wanted to bring that personal value into business. Over 13 years later, it’s no wonder we consider so many of our clients friends. It just kind of happens when you work with us. Not everyone wants that, and that’s okay. Some larger marketing firms and businesses prefer to keep things more transactional. But around here, we truly believe “Friendship is the business model,” as Chris Corrigan says. We’re there to solve a marketing problem or build a website, of course. We also want to know you. We want to understand your values and your business’s razón de ser (reason for being). Not to mention, friendship makes the process a whole lot more fun! We get to connect on what it means to be business owners, parents, women, creatives—or Mariah Carey fans. You can’t get that with a more surface-level business relationship. That’s why we don’t have customer ID numbers. When you need support (whether it’s five minutes or five hours), you’re not just another name in our system. We’re always just an email or heart-to-heart phone call away. With that in mind, coffee soon? Let’s catch up!
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...