Can you be friends with your clients?
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Hi Reader, There are few things I love more than a long heart-to-heart with friends. Ever since I was a kid, twirling the phone cord around my finger into the wee hours of the night, I’ve believed nothing beats knowing my friends are there for me, and I’m there for them. When we first started building Drio, I realized pretty quickly I wanted to bring that personal value into business. Over 13 years later, it’s no wonder we consider so many of our clients friends. It just kind of happens when you work with us. Not everyone wants that, and that’s okay. Some larger marketing firms and businesses prefer to keep things more transactional. But around here, we truly believe “Friendship is the business model,” as Chris Corrigan says. We’re there to solve a marketing problem or build a website, of course. We also want to know you. We want to understand your values and your business’s razón de ser (reason for being). Not to mention, friendship makes the process a whole lot more fun! We get to connect on what it means to be business owners, parents, women, creatives—or Mariah Carey fans. You can’t get that with a more surface-level business relationship. That’s why we don’t have customer ID numbers. When you need support (whether it’s five minutes or five hours), you’re not just another name in our system. We’re always just an email or heart-to-heart phone call away. With that in mind, coffee soon? Let’s catch up!
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Hi! I'm Rachel, the Left Brain of Drio.
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Hi Reader, Turning a big idea into a reality is no joke. For a while now, Hazel and I have been working on WholeSite, our new AI-powered platform to help small businesses build strategic websites. There are so many moving pieces required to build it, finance it, launch it…It felt insurmountable in the beginning. Where were we supposed to start? What if we focused on the wrong step at the wrong time? Thanks to the Pava LaPere award we won, we got access to a system that’s helped us...