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Hi Reader, I often tell marketing clients, “Focus on the right things, not all the things. Trying to be everywhere at once just dilutes your efforts.” This summer, I had to take some of my own advice when I hit pause on my MBA. If you’re anything like me, you know it’s not always easy to take your own advice. 😉 I had little choice, though. When the semester ended in June, I was exhausted. The end of the semester coincided with all the big things we have happening at Drio. There was our Switzerland trip for WordCamp, developments for our new WholeSite website platform, big client launches, projects for Monument Women’s Creative Alliance… Somehow, I still managed to get an A in the final class, but I won’t lie. I fought hard for that A. A piece of me still really wanted to continue school through the summer so I could “just knock one more class off my list!” At the same time, the little voice inside me knew that being flexible with my goals would be best in the long run. Little by little, I negotiated with myself (let me tell you, I'm a hard negotiator). I sat at the table with my husband one morning and said, “Okay, I’m taking a break.” Verbalizing it to someone else sealed the deal. He agreed it was a good call. I’d decided it was best to take the break on a high note. It was almost like the “A” was saying, “You go, girl. Take a breather—you deserve it.” If I’d waited until I was flunking my classes or falling way behind with business, the break would have felt like a failure. Instead, it felt like an intentional decision. It was something worth celebrating, and it meant I was able to channel more energy into other priorities over the summer. I return to my MBA at the end of this month, and now I feel like I’m going to finish the race strong instead of completely breathless and toppling over my feet. I’ll also head into this last leg with the satisfaction that I’ve put plenty of energy into my business in the meantime. And, hello, my business is a huge reason why I’m doing my MBA. Taking a break doesn’t mean you're quitting or failing. It’s a sign of strategic business ownership, marketing, or life management—whatever it is you’re navigating. Your focus is a valuable resource, so don’t waste it trying to cover everything at once. Your Fellow Want-To-Do-It-All-er,
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Hi Reader, The first time our website server had a serious security breach (circa 2012), damage control was a nightmare. I essentially had to manually rebuild every client website. Hours and hours and hours of work… If I hadn’t done that, however, I wouldn’t have accidentally become an expert in website security. I’ve been able to apply everything I learned to every other website project, which means we’ve avoided a ton of threats. While it’s much less of an ordeal to problem-solve nowadays,...
Hi Reader, I recently spoke at Loyola University’s event, Beyond the Algorithm: Human Insight in the AI World. As the name suggests, the conversations were about how we can keep leading the way with our human experiences, even though it feels like AI’s everywhere you look. I know many people, whether they’re young scholars or seasoned business owners, are reading the headlines about AI and wondering if they should be worried. And I get it. Some of the changes are nerve-wracking. While we...
Hi Reader, September reminded us just how powerful human connection and purpose-driven work can be. From Hazel inspiring the next generation of business leaders at Loyola to Rachel running in support of women rebuilding their lives at Marian House, this month was all about using our skills and energy for good, both inside and outside the office. Website Launch: IBEW Local 26 We’re thrilled to unveil the new IBEW Local 26 website, built for the hardworking electricians powering the D.C.,...