How to tackle “big idea” overwhelm
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Hi Reader, Turning a big idea into a reality is no joke. For a while now, Hazel and I have been working on WholeSite, our new AI-powered platform to help small businesses build strategic websites. There are so many moving pieces required to build it, finance it, launch it…It felt insurmountable in the beginning. Where were we supposed to start? What if we focused on the wrong step at the wrong time? Thanks to the Pava LaPere award we won, we got access to a system that’s helped us compartmentalize all our tasks. It’s called FounderTrac and, like the name suggests, it lays out a clear track of small tasks to help founders create and launch their projects or businesses. It forces us to focus on just one thing at a time, in an order we don’t have to second-guess. That allows Hazel and me to say, “Okay, we just have a little bit of time to set aside each day. Here’s where we need to spend it.” This makes my Left Brain very happy. There’s no getting overwhelmed by a never-ending to-do list. There’s no wondering if I’m wasting my time on something irrelevant. It’s like the 1% rule from Atomic Habits in action. It’s also what we’re providing with WholeSite itself. The platform gives you a clear path through each step in the website creation process. (So stay tuned about its launch if you’re looking to DIY your site!) It’s so easy to feel defeated when you vaguely think about all the progress you have yet to make—whether you’re dreaming up a business idea or a personal goal. How could you break that goal into the smallest tasks possible? Can you lay out the path before you get started so you don’t have to constantly ask, “What next?” Depending on your goal, you might not need something as extensive as FounderTrac. If you want to start running more, put your shoes by the door. Then what? If you want to show up on social media more, review your content pillars. Then what? If you want to showcase your brand’s values, start with a sentence in your website footer, then plan out where you can take it from there. What’s the first step you can take, and what does the road ahead look like? Seriously, let me know what comes to mind.
If you’re in the market for website or marketing support, here’s how we can help: Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes. Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy.
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...