How to tackle “big idea” overwhelm
|
Hi Reader, Turning a big idea into a reality is no joke. For a while now, Hazel and I have been working on WholeSite, our new AI-powered platform to help small businesses build strategic websites. There are so many moving pieces required to build it, finance it, launch it…It felt insurmountable in the beginning. Where were we supposed to start? What if we focused on the wrong step at the wrong time? Thanks to the Pava LaPere award we won, we got access to a system that’s helped us compartmentalize all our tasks. It’s called FounderTrac and, like the name suggests, it lays out a clear track of small tasks to help founders create and launch their projects or businesses. It forces us to focus on just one thing at a time, in an order we don’t have to second-guess. That allows Hazel and me to say, “Okay, we just have a little bit of time to set aside each day. Here’s where we need to spend it.” This makes my Left Brain very happy. There’s no getting overwhelmed by a never-ending to-do list. There’s no wondering if I’m wasting my time on something irrelevant. It’s like the 1% rule from Atomic Habits in action. It’s also what we’re providing with WholeSite itself. The platform gives you a clear path through each step in the website creation process. (So stay tuned about its launch if you’re looking to DIY your site!) It’s so easy to feel defeated when you vaguely think about all the progress you have yet to make—whether you’re dreaming up a business idea or a personal goal. How could you break that goal into the smallest tasks possible? Can you lay out the path before you get started so you don’t have to constantly ask, “What next?” Depending on your goal, you might not need something as extensive as FounderTrac. If you want to start running more, put your shoes by the door. Then what? If you want to show up on social media more, review your content pillars. Then what? If you want to showcase your brand’s values, start with a sentence in your website footer, then plan out where you can take it from there. What’s the first step you can take, and what does the road ahead look like? Seriously, let me know what comes to mind.
If you’re in the market for website or marketing support, here’s how we can help: Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes. Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy.
|
Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Our International Women’s Soiree isn’t a big money-maker, but that was never the goal. Even though it’s always a lot of work, Hazel and I keep running the event because it keeps us connected to the bigger picture and why we started Drio in the first place. Plus, it’s a blast. Each time we run it, I can expect our wonderful keynote speakers will light us up with their words of wisdom, and that I’ll have fun connecting with new and familiar faces. Each year also always brings an...
Hi Reader, I’m about to start the last class of my MBA. It’s crazy to think that, 21 months after it all kicked off, I’ll officially be graduated in May. As I’m gearing up for the last push, I’ve been thinking about the tennis player, Mirra Andreeva. There’s this thing she does when she wins a tournament that I never see anyone else do. First, she thanks her family, coaches, and opponents. Then she thanks herself. Here’s a snippet from that speech: “I know what I have been dealing with, and I...
Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websites They typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less...