They thought we were “cute”
|
Hi Reader, Here’s something I didn’t anticipate when we first started Drio… Some people did not take us seriously. They thought it was “cute” that we were a couple of moms starting a business. They assumed it was a little side project to keep us busy between packing lunches and doing school pick-ups. We knew we were all-in on building something larger than us, but we wanted everyone to believe it too. So, for a while, we downplayed the fact that we were moms. We hid our minivans around the corner when we met clients in person. We didn’t talk about our families or what our kids were up to. That's not the case anymore. Maybe it was building confidence and gaining experience. Maybe it was the fact that everyone had kids running around in the background of their Zoom calls during COVID. But eventually, we decided we were done hiding the minivans. We started to embrace the fact that we’re a mom-owned business (and women-owned and minority owned). By doing so, we found more and more business owners who see those things as a benefit—a clue that we were the team for them. Now, some of our clients seek us out because they want our perspective as women or mothers. For example, our clients in STEM and the trades want to bring that viewpoint into their historically male-dominated fields so they can speak to more women. That’s what it’s like to find the right team—the ones with the expertise, values, or fresh viewpoint you’re missing. Or the team that will say, “I totally get it” when you have a kid home sick and you need to reschedule a call. Right? If you’re grappling with labels some people treat as weaknesses, maybe that’s a sign to wear that label loud and proud. I bet plenty of others see it as a strength. Signed, a Left-Brained engineer-turned-web developer who also happens to be a mom.
P.S. Thinking of starting a website project? The first step is finding the right team.😉Then it’s time for the prep work. Get your key stakeholders together, review the steps in this blog post, and set yourself up for a smooth website redesign. If you aren’t sure about something in this list, just let us know and we’ll help you out. Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes. Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy.
|
Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, I recently spoke at Loyola University’s event, Beyond the Algorithm: Human Insight in the AI World. As the name suggests, the conversations were about how we can keep leading the way with our human experiences, even though it feels like AI’s everywhere you look. I know many people, whether they’re young scholars or seasoned business owners, are reading the headlines about AI and wondering if they should be worried. And I get it. Some of the changes are nerve-wracking. While we...
Hi Reader, September reminded us just how powerful human connection and purpose-driven work can be. From Hazel inspiring the next generation of business leaders at Loyola to Rachel running in support of women rebuilding their lives at Marian House, this month was all about using our skills and energy for good, both inside and outside the office. Website Launch: IBEW Local 26 We’re thrilled to unveil the new IBEW Local 26 website, built for the hardworking electricians powering the D.C.,...
Hi Reader, “Beating the competition” is a big talking point in the marketing world. And hey, at Drio, one of our goals is to give you a strategic website that makes choosing you a no-brainer. That said, I don’t think “beating the competition” is the full story. Instead of just asking “How can we beat them?” we should also consider, “How can we boost them?” How can we make each other better so it benefits all parties, including our clients? We’ve been extra focused on forming partnerships with...