They thought we were “cute”
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Hi Reader, Here’s something I didn’t anticipate when we first started Drio… Some people did not take us seriously. They thought it was “cute” that we were a couple of moms starting a business. They assumed it was a little side project to keep us busy between packing lunches and doing school pick-ups. We knew we were all-in on building something larger than us, but we wanted everyone to believe it too. So, for a while, we downplayed the fact that we were moms. We hid our minivans around the corner when we met clients in person. We didn’t talk about our families or what our kids were up to. That's not the case anymore. Maybe it was building confidence and gaining experience. Maybe it was the fact that everyone had kids running around in the background of their Zoom calls during COVID. But eventually, we decided we were done hiding the minivans. We started to embrace the fact that we’re a mom-owned business (and women-owned and minority owned). By doing so, we found more and more business owners who see those things as a benefit—a clue that we were the team for them. Now, some of our clients seek us out because they want our perspective as women or mothers. For example, our clients in STEM and the trades want to bring that viewpoint into their historically male-dominated fields so they can speak to more women. That’s what it’s like to find the right team—the ones with the expertise, values, or fresh viewpoint you’re missing. Or the team that will say, “I totally get it” when you have a kid home sick and you need to reschedule a call. Right? If you’re grappling with labels some people treat as weaknesses, maybe that’s a sign to wear that label loud and proud. I bet plenty of others see it as a strength. Signed, a Left-Brained engineer-turned-web developer who also happens to be a mom.
P.S. Thinking of starting a website project? The first step is finding the right team.😉Then it’s time for the prep work. Get your key stakeholders together, review the steps in this blog post, and set yourself up for a smooth website redesign. If you aren’t sure about something in this list, just let us know and we’ll help you out. Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes. Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy.
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...