The biggest myths about SEO in the age of AI


Hi Reader,

Our clients have been asking us a lot about SEO and how to prioritize it now that AI search is so huge.

There’s real confusion and even some fear, which I think is natural. The unknown of new technology is daunting. Especially when there are so many conflicting opinions floating around online.

I’m a website developer, and I still have to stay on my toes to keep up to date. These things move fast, and we’re all constantly learning. But that’s my job!

I’m sure you’ve heard people throw around ideas like….

  • Traditional SEO is irrelevant now
  • Websites should be built primarily for bots and AI crawlers
  • No one uses Google anymore

Or maybe you’ve been blocking out all the chatter about AI search, hoping it all magically works itself out. (That’s what I do when the Baltimore Orioles are in last place mid-season.)

Either way, it’s all good. As your go-to Left Brain website tech nerd, I want to dispel some of the confusion.

To start, we wrote a blog post to bust 3 of the biggest AI & SEO myths.

One of the main things I want you to understand is that, at Drio, we always start by prioritizing the humans who will visit your site.

Then we build in strategic elements that make it easier for bots to crawl your content (to help you show up in traditional search engines and AI chatbot queries).

It doesn’t have to be an either-or situation. You can satisfy the machines that recommend your site and the humans who reach out. That’s the only way, in my opinion.

​Read the blog on AI search myths​

If you have questions, send them my way. Or better yet, come to my next office hours!

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Hi! I'm Rachel, the Left Brain of Drio.

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