Taking lessons from Picasso


Hi Reader,

I’ve been thinking a lot about the story of Pablo Picasso and the napkin sketch lately.

As legend has it, a woman was walking by a Parisian cafe one day, when she spotted Picasso drawing on a napkin.

She was a big fan, so she walked up to the famous painter and asked if she could buy the sketch.

Picasso responded with, “Yes, that will be 1,000,000 Francs.”

The woman was surprised because she had just seen how quickly Picasso had created the drawing. It couldn’t have been more than a few minutes.

To which Picasso replied: “Actually, it took me a lifetime to be able to draw this sketch."

Whether or not the woman took Picasso up on that offer, I’m not sure. But the right customer would.

It’s true, a pro makes it look easy. Yet, it’s the invisible dedication that sets you apart. It’s years and years of expertise and practice that make the final output so valuable.

That’s why, when people ask Rachel and me if we’re nervous about AI and its ability to code, we honestly have to say “no.”

Of course, there will be people who opt for the cheaper route no matter what. That’s always been the case, even long before AI was commonplace.

Even with all the technology’s progress, though, I don’t feel worried because I KNOW what goes into the work we do. And when our clients work with us, they can see why it takes more than a few chatbot prompts to get what they need out of their website.

It’s years of mastering our craft, one website at a time. It’s also decades of being humans, business owners, parents, friends, and consumers with unique lived experiences. It all contributes to our ideas and level of support.

That’s why I see AI as a friend, not a foe.

I lean on it for smaller tasks. It’s giving me more space to keep mastering my craft and helping people in the process.

No matter how fast it can whip up some code, there are certain things it can’t touch. And I’m sure the same is true for you.

Keep drawing on those napkins.

Hi! I'm Rachel, the Left Brain of Drio.

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