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Hi Reader, My husband and I have had a rental property for almost 20 years, and our long-term tenants recently moved out. You can imagine how much wear and tear a rental property gathers over the years… So when it was time to get it back on the market, it needed some serious updates. There were floors to fix, toilets to replace, and appliances to tune up. He wanted to get the updates done well (and efficiently), so he hired out and tackled it all at once. Sure, he could have quickly cleaned the place up and slapped on a new coat of paint. But then tenants would be coming to us in a month for repairs. The costs (and time spent) would add up either way. Not to mention, our tenants’ living experience wouldn’t be nearly as good. Hate to break it to you, but the same thing happens when you piecemeal your website updates instead of taking a comprehensive approach! While a small website update here and there can feel like a cost-saving technique, those updates add up quickly. Sometimes, they wind up costing more than a full redesign. At the same time, they don’t give you a website that performs as well as it could. 👇
This doesn’t mean there’s never a case for small website tweaks. If your overall site is already supporting your goals or you’re truly budget-strapped right now, then there’s usually a workaround. We’ll always recommend the route that works best for you. But for most business owners, a comprehensive upgrade is the way to go. You know where to find us if you’re ready for a reno.
P.S. Is it time for a comprehensive website update? We’re now booking projects for the rest of 2024, and we’d love to chat about your goals!
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Hi Reader, When you look at Martha Stewart, you see someone who made cooking, homekeeping, and decorating mainstream. When you look at Michael Phelps, you see the world’s most decorated Olympian. When you look at Damon John, you see an A-list CEO and charismatic Shark Tank personality. As I listened to each of those very successful people speak at this year’s Goldman Sachs 10,000 Small Businesses Summit, it was the reality of their low-lows that really stuck with me. Martha went to prison for...
Hi Reader, October was one for the books! From silver wins to national stages, Hazel and Rachel have been busy creating, connecting, and celebrating. Here’s what went down this month: Drio Wins Silver for Our Work on ReBUILD Metro’s Website On October 8, we joined Baltimore’s best creative minds at The Winslow for AMA Baltimore’s 40th Annual MX Awards, a celebration of marketing that makes you go “Oh wow!” We’re thrilled to share that ReBUILD Metro’s website took home Silver, honoring work...
Hi Reader, The first time our website server had a serious security breach (circa 2012), damage control was a nightmare. I essentially had to manually rebuild every client website. Hours and hours and hours of work… If I hadn’t done that, however, I wouldn’t have accidentally become an expert in website security. I’ve been able to apply everything I learned to every other website project, which means we’ve avoided a ton of threats. While it’s much less of an ordeal to problem-solve nowadays,...