How to nail your secret sauce đ
Hey Reader,
Imagine youâre out for pizza. You see the glistening cheese, the vibrant tomato sauce, and the perfectly crisp crusts come out of a wood fire oven.
You take a bite and the flavors seem to dance on your tastebuds.
Not bad, right?
Now imagine you also know each of those ingredients comes from an organic farm that uses sustainable, humane farming. Or that the kitchen employs people from disadvantaged communities. Or that theyâre all paid a certified living wage.
How would that affect your perception of the restaurant?
You see, the output is important. So, so important. But all the goodness that goes into delivering your thing, the decisions you make and the people you involveâŚthatâs just as important too.
It can mean the difference between being âjust another solid pizza placeâ and a brand thatâs unforgettable.
Thatâs why itâs so essential to talk about your values and initiatives in your marketing. Itâs not just for Fortune 500 companies. Itâs for startup brands, solopreneurs, and local businesses.
Itâs for me and itâs for you.
As long as itâs genuine and consistent, your customers will notice. And theyâll appreciate it.
Stay hungry, đ
Hazel
PS: Still wondering if your practices and initiatives are worth talking about in your marketing? Hit reply and Iâll give you my thoughts on your secret sauce. Or I can just tell you my favorite pizza shop in town.
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On the blog - ESG Marketing in Action: 3 Examples for Inspiration
If youâre feeling stuck about what ESG marketing looks like in action, this blog post will help get your juices flowing.
Weâll explore three real-life examples of ESG marketing and how those companies are using it to differentiate themselves while making a positive impact.
| Read it |
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Hi! I'm Rachel, the Left Brain of Drio.
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