Could your competition be your next collaborator?
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Hi Reader, “Beating the competition” is a big talking point in the marketing world. And hey, at Drio, one of our goals is to give you a strategic website that makes choosing you a no-brainer. That said, I don’t think “beating the competition” is the full story. Instead of just asking “How can we beat them?” we should also consider, “How can we boost them?” How can we make each other better so it benefits all parties, including our clients? We’ve been extra focused on forming partnerships with aligned business owners in our network lately. For example, we’ve been working with Agency 102, a local digital marketing agency, to team up on client projects and to offer even more thorough support. Instead of trying to lure potential clients from anyone else in the website/marketing space, we decided to find ways we can work together. Where our expertise ends, theirs begins, and vice versa. It’s a win-win-win. Even if someone offers the exact same service as you, you don’t have to bare your teeth and retreat. There could still be a partnership opportunity there—at least a listening ear or a second pair of eyes from someone who knows your industry. Our network has always been the backbone of our business, but this year—with the various challenges it’s brought—is giving us even more of a reason to remember that. There is still lots of work to go around for everyone. We’ve just got to find that work. Partnering up with fellow aligned business owners can be a great way to do so. Here’s a challenge for the week: Try brainstorming 3-5 fellow business owners who could be good partners for you. Then why not send them a message to start the conversation? The more we help each other when things get challenging, the more we all thrive. Rethinking rivalry,
P.S. If you’re a potential client or a potential partner who wants to work together, we’d love to hear from you. Here are some ways we can help: Make a long-term impact Get started with custom website design, a 4-week website, or digital marketing strategy. Tackle short-term goals If you’re a past client, ask us about credit hours or quarterly website refreshes.
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...