The sunscreen test
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Hi Reader, I thought I was a savvy shopper until…the deal backfired. My family and I were in Orlando for a wedding, and we stayed a few extra days to visit Universal Studios and hang out at the beach. That meant we needed lots of sunscreen to keep us all covered. I stared at the massive sunscreen wall in Walmart, lined with rows and rows of bottles. I spotted a large bottle with a familiar name: Neutrogena. It was SPF 50, “ultra-sheer” (I hate the sticky stuff), and it came with a $2 coupon. ✅ Name I knew ✅ Solid selling point ✅ High protection ✅ Great price Sold! My family and I slathered it on, confidently basking in the Orlando sunshine as we went from Jurassic World to The Wizarding World of Harry Potter. On the last day, we headed to the beach to swim and lounge. We slathered on the sunscreen once again. Everything seemed fine and dandy until our ride back to the airport. Everyone in the car was BURNT. Red as a tomato. We stared at each other. “How is this possible?” we wondered. “We applied multiple times…I guess we didn’t do a good job…” I pulled out the sunscreen bottle. That’s when I realized my mistake. Turns out, it wasn’t waterproof. We all had to laugh because I was duped by the coupon (a classic me move). As soon as I saw the sale and a couple of selling points, I stopped reading. I’d assumed all sunscreen would be waterproof these days. Apparently not. Price and familiarity blinded me to the details. It happens to the best of us. As consumers, we often get caught up in the cost of things, which means we overlook what that cost really covers. Then it ends up costing you. So take it from me and my peeling shoulders. Whether it’s sunscreen, your tech stack, or a service provider you’re hiring, don’t assume. That low-ball deal might be tempting, but no one likes getting burned. Get clear on exactly what the offer includes before you grab the cheapest option. Layering on the aloe,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, I don’t know about you, but when I’m in my own little world for too long, my brain starts to overthink everything. I get caught up in all the tasks I should be doing, or should be doing bigger and better. When I finally step away from my comfort zone (i.e. my computer screen) for a while, the overthinking evaporates. I remember the world is, in fact, quite large. The opportunities are endless. And, usually, unexpected. That’s partly why Hazel and I went back to El Salvador in...
Hi Reader, When you look at Martha Stewart, you see someone who made cooking, homekeeping, and decorating mainstream. When you look at Michael Phelps, you see the world’s most decorated Olympian. When you look at Damon John, you see an A-list CEO and charismatic Shark Tank personality. As I listened to each of those very successful people speak at this year’s Goldman Sachs 10,000 Small Businesses Summit, it was the reality of their low-lows that really stuck with me. Martha went to prison for...
Hi Reader, October was one for the books! From silver wins to national stages, Hazel and Rachel have been busy creating, connecting, and celebrating. Here’s what went down this month: Drio Wins Silver for Our Work on ReBUILD Metro’s Website On October 8, we joined Baltimore’s best creative minds at The Winslow for AMA Baltimore’s 40th Annual MX Awards, a celebration of marketing that makes you go “Oh wow!” We’re thrilled to share that ReBUILD Metro’s website took home Silver, honoring work...