The sunscreen test
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Hi Reader, I thought I was a savvy shopper until…the deal backfired. My family and I were in Orlando for a wedding, and we stayed a few extra days to visit Universal Studios and hang out at the beach. That meant we needed lots of sunscreen to keep us all covered. I stared at the massive sunscreen wall in Walmart, lined with rows and rows of bottles. I spotted a large bottle with a familiar name: Neutrogena. It was SPF 50, “ultra-sheer” (I hate the sticky stuff), and it came with a $2 coupon. ✅ Name I knew ✅ Solid selling point ✅ High protection ✅ Great price Sold! My family and I slathered it on, confidently basking in the Orlando sunshine as we went from Jurassic World to The Wizarding World of Harry Potter. On the last day, we headed to the beach to swim and lounge. We slathered on the sunscreen once again. Everything seemed fine and dandy until our ride back to the airport. Everyone in the car was BURNT. Red as a tomato. We stared at each other. “How is this possible?” we wondered. “We applied multiple times…I guess we didn’t do a good job…” I pulled out the sunscreen bottle. That’s when I realized my mistake. Turns out, it wasn’t waterproof. We all had to laugh because I was duped by the coupon (a classic me move). As soon as I saw the sale and a couple of selling points, I stopped reading. I’d assumed all sunscreen would be waterproof these days. Apparently not. Price and familiarity blinded me to the details. It happens to the best of us. As consumers, we often get caught up in the cost of things, which means we overlook what that cost really covers. Then it ends up costing you. So take it from me and my peeling shoulders. Whether it’s sunscreen, your tech stack, or a service provider you’re hiring, don’t assume. That low-ball deal might be tempting, but no one likes getting burned. Get clear on exactly what the offer includes before you grab the cheapest option. Layering on the aloe,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...