The sunscreen test
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Hi Reader, I thought I was a savvy shopper until…the deal backfired. My family and I were in Orlando for a wedding, and we stayed a few extra days to visit Universal Studios and hang out at the beach. That meant we needed lots of sunscreen to keep us all covered. I stared at the massive sunscreen wall in Walmart, lined with rows and rows of bottles. I spotted a large bottle with a familiar name: Neutrogena. It was SPF 50, “ultra-sheer” (I hate the sticky stuff), and it came with a $2 coupon. ✅ Name I knew ✅ Solid selling point ✅ High protection ✅ Great price Sold! My family and I slathered it on, confidently basking in the Orlando sunshine as we went from Jurassic World to The Wizarding World of Harry Potter. On the last day, we headed to the beach to swim and lounge. We slathered on the sunscreen once again. Everything seemed fine and dandy until our ride back to the airport. Everyone in the car was BURNT. Red as a tomato. We stared at each other. “How is this possible?” we wondered. “We applied multiple times…I guess we didn’t do a good job…” I pulled out the sunscreen bottle. That’s when I realized my mistake. Turns out, it wasn’t waterproof. We all had to laugh because I was duped by the coupon (a classic me move). As soon as I saw the sale and a couple of selling points, I stopped reading. I’d assumed all sunscreen would be waterproof these days. Apparently not. Price and familiarity blinded me to the details. It happens to the best of us. As consumers, we often get caught up in the cost of things, which means we overlook what that cost really covers. Then it ends up costing you. So take it from me and my peeling shoulders. Whether it’s sunscreen, your tech stack, or a service provider you’re hiring, don’t assume. That low-ball deal might be tempting, but no one likes getting burned. Get clear on exactly what the offer includes before you grab the cheapest option. Layering on the aloe,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Here’s something I didn’t anticipate when we first started Drio… Some people did not take us seriously. They thought it was “cute” that we were a couple of moms starting a business. They assumed it was a little side project to keep us busy between packing lunches and doing school pick-ups. We knew we were all-in on building something larger than us, but we wanted everyone to believe it too. So, for a while, we downplayed the fact that we were moms. We hid our minivans around the...
Hi Reader, There are few things I love more than a long heart-to-heart with friends. Ever since I was a kid, twirling the phone cord around my finger into the wee hours of the night, I’ve believed nothing beats knowing my friends are there for me, and I’m there for them. When we first started building Drio, I realized pretty quickly I wanted to bring that personal value into business. Over 13 years later, it’s no wonder we consider so many of our clients friends. It just kind of happens when...
Hi Reader, April kept us on our toes, and we wouldn’t have it any other way. From launching new websites to taking the stage and supporting fellow women in business, here’s what we’ve been up to this month: 🚀 Website Launches We helped bring some incredible digital experiences to life this month: Parkway Solutions - parkwaysolutionsllc.com Career Bound (Baltimore’s Promise) - careerbound.baltimorespromise.org 💫 Supporting the Launch of the University of Baltimore Website We were thrilled to...