Hi Reader,

Building a website is kind of like marriage. It takes compromise, communication, and collaboration. 😉

That’s what we channeled while working on our biggest project yet: A new website for the United Way of Central Maryland (UWCM).

Their fantastic organization helps more people in Greater Baltimore gain access to health services, education, housing, and more.

Here’s the thing. A strong website is a consistent website. The design elements, message, and user experience should carry through every page. With a project this large—with so many different teams that needed to be heard—that was an extra special challenge.

But collaboration made it possible.

The UWCM team had lots of great ideas and goals they wanted to hit. Our job was to hear what they wanted and then infuse our recommendations.

That meant there was compromising involved, but that’s where a project’s strength comes from. The client was happy to listen to our alternative solutions (which we love), and we were happy to use their feedback to build what they needed.

I can’t tell you how many times the UWCM team said, “I’m so glad we talked this through on a call” before we landed an answer.

No matter the website, it’s a symbiotic effort—a marriage between what you ask for and what we recommend.

It takes plenty of (left and right) brainstorming and meeting each other in the middle.

Now, UWCM has a user-friendly, on-brand website they can confidently maintain. The site makes it easy for members, donors, volunteers, and other users to find exactly what they need so they can take part in UWCM’s initiatives.

Check out UWCM.org to see all the amazing things they’re doing for communities in Baltimore. 🎉

PS: Read the full case study about this project here.

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Hazel Geary the right brain 1014 W. 36TH ST BALTIMORE, MD 410.635.0229 Read our Customer Reviews