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Hi Reader, Have you ever tried stuffing a pillow into a box? It will fit and it’s still technically a pillow. But there’s no room for air. That’s how I was feeling just before Rachel and I left for WordCamp in Italy last month. The lead-up to the trip was particularly busy as we prepared to be out of the office for two weeks, closed out tasks, and made sure the team was set. When we landed in Italy, I felt a rush of air. It was like taking the pillow out of a box—I unraveled and resettled back into my full form. It’s not because I was sipping espresso and Aperol spritzes by the pool all day. It’s because I stepped away from the grind and sank into “student mode”—which is, arguably, even more effective. As any business owner knows, we spend a lot of time sharing our expertise and providing advice. We’re teachers in some form, constantly dedicating our time to clients and helping them achieve their goals and dreams. That’s how the box gets so full. Here’s the thing. We all need more space than we tend to give ourselves. We end up stuffing more and more into our schedules because it technically fits. We get it done. But when we’re at full capacity, we’re not at our full form. Whether you're left-brained or more right-brained like me, we need space for air—to create, strategize, and ponder. That’s where we shine. My goal for the rest of 2024 is to be as open-minded as possible, and that means having more air in my box. Our time learning in Italy was a beautiful reminder of that. It gave me space to regroup, think clearly, and be as creative as possible whenever I provide recommendations, for both clients and my own business. I hope you find space to relax into your full form this summer too. Put down the to-do list, settle into student mode, and let your mind wander. Hazel The Right Brain PS: We’re now booking projects for the rest of 2024! If you need a website or digital marketing help before the end of the year, now is the time to reach out. Get on my calendar so we can chat it out.
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Hi Reader, Building websites isn’t exactly life or death. Still, the longer we do it, the more I see how far the impact can go. While Hazel and I nibbled on pupusas and soaked up the view of San Salvador last month, we couldn’t help but reflect on that. Time and time again, we’ve seen how a solid website can change a business’s trajectory. Even during tough seasons (*cough* 2025), your website keeps showing up, telling the world who your business is and why it matters. When done right, it...
Hi Reader, November was a month of bold moves and big milestones for Drio. From taking WholeSite across borders to stepping into the spotlight here at home, we kept the creativity flowing and the momentum strong. Here’s a look at what unfolded: 🌎 WholeSite Takes a Big Step Forward - From El Salvador to a New CTO Last month, we hit pause on our usual routine and headed to El Salvador for a change of scenery and a full creative reset. The goal was simple: step out of the day-to-day, immerse...
Hi Reader, Staying optimistic is hard when you can see a storm on the horizon. By February, Rachel and I could see that 2025 was going to be a different year. You probably felt it too. Clients lost funding, and business owners started to feel nervous about the state of the economy. When we heard “no” on multiple big contracts, we realized how severe those repercussions would be. We were going to have to weather some storms. The thing is, when you weather a storm, you don’t curl up in a ball...