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Hi Reader, A few weeks ago, our Project Manager, Justyne, visited Hazel and me here in Baltimore. When Justyne came to visit, we explained that Baltimore feels like a small town, even though more than 570,000 people live in the city. Many of us have been here for decades, if not generations, so it often seems like everyone knows each other. There’s a reason one of the city’s nicknames is “Small-timore.” She quickly saw what we meant. On the drive back from the airport, she spotted a sign with the name of one of our potential website clients. “Oh, I know them!” she said. “I was emailing them the other week.” That proceeded with me pointing out several more clients’ billboards and offices just on that first drive alone. Over the next few days, she kept spotting familiar client and collaborator names. We didn’t even mean for that to happen! It’s kind of just how it goes when Hazel and I move around town. Once we came to the end of Justyne’s trip, Hazel suggested we make one last stop for dessert on the way back to the airport. “One of the vendors at our International Women’s Day event owns a chocolate and toffee shop,” Hazel said. “She told me to swing by any time.” Obviously, Justyne and I were up for that. We popped in, and there she was, smiling over a fresh batch of toffee. We introduced her to Justyne and had a great conversation, chatting about opportunities to collaborate and support each other. It was yet another moment for Justyne to see how important our local connections are for our business. These candid conversations happen all the time for Hazel and me, but it was cool for someone else on our team to witness it firsthand. It reminded me how special it is to have people like that in your community, rooting for you and saying your name when you’re not in the room. Baltimore may be “small,” but it’s a big part of Drio. Do you have a lot of local connections in your business? Or do you mostly work with clients outside your hometown? I’d be curious to know! Small-timore for life, Rachel The Left Brain
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Hi Reader, I’ve been thinking a lot about the story of Pablo Picasso and the napkin sketch lately. As legend has it, a woman was walking by a Parisian cafe one day, when she spotted Picasso drawing on a napkin. She was a big fan, so she walked up to the famous painter and asked if she could buy the sketch. Picasso responded with, “Yes, that will be 1,000,000 Francs.” The woman was surprised because she had just seen how quickly Picasso had created the drawing. It couldn’t have been more than...
Hi Reader, April brought a season of celebration, renewal, and exciting milestones for our team. From enjoying spring break with loved ones to launching new sites and welcoming a new baby to our VA team, this month was filled with moments that reminded us how much growth and joy can happen both personally and professionally. 💙 A Joyful New Arrival: Welcoming Baby Jack! Katie, our amazing Drio Virtual Assistant, is overjoyed to share the arrival of her son, Jack Hayes Lewis, born on April 4,...
Hi Reader, Ever since we started Drio, we set out to build our business on connections. I believe, at the end of the day, the biggest gift any of us can give is our time and attention. When you apply that to your client experience, your people come back. That can make or break your business. For example, just recently, a client rehired us for a website refresh. We had worked with them a few years ago, and they wanted to make sure everything was keeping up with how their business had evolved....