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Hi Reader, Everyone bought a ticket that was supposed to include a meal. It was prime dinner time. Stomachs were starting to rumble. And then… we found out that the food wasn’t coming. 🤦♀️ That’s what happened just before our International Women’s Day Soirée started. In the eleventh hour, we discovered there was a date mix-up with catering. Our own stomachs dropped—and then we kicked into high gear. Rachel and I scrambled to assemble refreshments. With some help from our board members, we made a quick run to Whole Foods for charcuterie boards and ordered quesadillas. However, it wasn't the meal everyone had anticipated. The event was still inspiring, educational, and loads of fun. We also did our best to make it up to everyone by offering attendees free access to a future event. But it felt disastrous in the moment. Of course, that’s always how it feels when plans or expectations fall short. We feel inadequate or afraid of what others will think. Here’s the thing. At the end of the day, it all comes down to how you own and respond to the hiccup. Whether it’s a dry spell in business, a mistake in a project, a marketing campaign that flops (or a hungry crowd), you can bounce back. That’s resilience. As business owners, we’re not going to dodge every obstacle that comes our way, and that’s a good thing. We can use our reactions to build ourselves up and show our people what we value. It’s easy when it’s easy. What really counts is what you do in the midst of—and in response to—the hiccups. Remember that next time you’re unexpectedly faced with a hungry crowd. You’ve got this. Hazel The Right Brain PS: Need some website or marketing support? Here’s how we can help:
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Hi Reader, Our International Women’s Soiree isn’t a big money-maker, but that was never the goal. Even though it’s always a lot of work, Hazel and I keep running the event because it keeps us connected to the bigger picture and why we started Drio in the first place. Plus, it’s a blast. Each time we run it, I can expect our wonderful keynote speakers will light us up with their words of wisdom, and that I’ll have fun connecting with new and familiar faces. Each year also always brings an...
Hi Reader, I’m about to start the last class of my MBA. It’s crazy to think that, 21 months after it all kicked off, I’ll officially be graduated in May. As I’m gearing up for the last push, I’ve been thinking about the tennis player, Mirra Andreeva. There’s this thing she does when she wins a tournament that I never see anyone else do. First, she thanks her family, coaches, and opponents. Then she thanks herself. Here’s a snippet from that speech: “I know what I have been dealing with, and I...
Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websites They typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less...