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Hi Reader, Everyone bought a ticket that was supposed to include a meal. It was prime dinner time. Stomachs were starting to rumble. And then… we found out that the food wasn’t coming. 🤦♀️ That’s what happened just before our International Women’s Day Soirée started. In the eleventh hour, we discovered there was a date mix-up with catering. Our own stomachs dropped—and then we kicked into high gear. Rachel and I scrambled to assemble refreshments. With some help from our board members, we made a quick run to Whole Foods for charcuterie boards and ordered quesadillas. However, it wasn't the meal everyone had anticipated. The event was still inspiring, educational, and loads of fun. We also did our best to make it up to everyone by offering attendees free access to a future event. But it felt disastrous in the moment. Of course, that’s always how it feels when plans or expectations fall short. We feel inadequate or afraid of what others will think. Here’s the thing. At the end of the day, it all comes down to how you own and respond to the hiccup. Whether it’s a dry spell in business, a mistake in a project, a marketing campaign that flops (or a hungry crowd), you can bounce back. That’s resilience. As business owners, we’re not going to dodge every obstacle that comes our way, and that’s a good thing. We can use our reactions to build ourselves up and show our people what we value. It’s easy when it’s easy. What really counts is what you do in the midst of—and in response to—the hiccups. Remember that next time you’re unexpectedly faced with a hungry crowd. You’ve got this. Hazel The Right Brain PS: Need some website or marketing support? Here’s how we can help:
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Hi Reader, Phone calls are my love language. I know. In a world powered by texts and emails, that might be an unpopular opinion. Sure, you can always have too much of a good thing, but there’s a reason why my catch phrase is still “just call me.” Whether we worked together 3 days ago or 3 years ago, if something comes up, a quick call is the best way for us to get to the bottom of things. I can collect the context I need (without needing a massive email chain) and point you in the right...
Hi Reader, May was full of moments that remind us why we love the work we do: celebrating personal growth, creating space for meaningful business connections, and helping mission-driven organizations show up more clearly online. We’re excited to share a few recent milestones from the Drio world, including Hazel’s MBA, a CCBC webinar on leveraging your network, and three new website launches we’re proud to celebrate. 🎓 Celebrating Hazel’s MBA Milestone Hazel’s 21-month MBA journey challenged...
Hi Reader, Our clients have been asking us a lot about SEO and how to prioritize it now that AI search is so huge. There’s real confusion and even some fear, which I think is natural. The unknown of new technology is daunting. Especially when there are so many conflicting opinions floating around online. I’m a website developer, and I still have to stay on my toes to keep up to date. These things move fast, and we’re all constantly learning. But that’s my job! I’m sure you’ve heard people...