Hi Reader, 13 years and counting. That’s how long Hazel and I have been running Drio together. You can’t face 13 years of business with just anybody. It takes a rock-solid partnership—and we’ve learned a ton about maintaining ours over the years. After multiple colleagues and clients asked us about our experience, we thought, “Why not share the things we’ve learned with more people?” So we’re writing a book! [title TBD!] We want this book to be organized and actionable so you can apply some of our tips to your own business partnerships. But when we started to create it, we realized we had a lot of ideas to sift through. We needed to take stock of everything before we could flesh out the book. We spent nearly two full days going through our content archives and business resources to figure out our chapters. Trust me, the work upfront was worth it. It’ll save us so much time in the long run, which means you’ll get to read it sooner. 🤞 That’s the beauty of content organization. And guess what? Content organization is a huge part of planning a website too. 🧠 If your current website has existed for a while, there’s a good chance it’s collected some “content dust.” In other words, pages, images, or copy that need to be tidied up—or trashed. You have to figure out what content needs to carry over and what needs to be cut. If you wait until your website project starts to think about this, it’ll feel much more overwhelming (and probably make the timeline longer). So I highly recommend getting a head start. ⬇️ I wrote a blog post with all the steps you need. Please check it out if a website redesign is on the horizon for you! We’ll keep you posted on our book progress in the meantime. Happy organizing,
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Hi Reader, At the end of last month, I graduated from not one, but two programs: The Nancy Grasmick Leadership Institute’s Professional Leadership Program for Women and the CCBC Elite 10 Accelerator. It’s kind of felt like being back in college, with extracurricular activities and professional development piled on top of regular assignments. Mondays, I’d go from work to CCBC until 9 pm. Tuesdays, I’d be at Nancy Grasmick from 9-2. Meanwhile, regular business kept ticking along (not to mention...
Hi Reader, May was full of momentum at Drio—packed with launches, leadership milestones, and local impact we’re proud to share. From building websites and sponsoring women-led events to graduating from leadership programs and preparing for international conferences, this month reminded us just how powerful purpose-driven work can be. Here’s a peek at what we’ve been up to! 🌐 Websites Launched This month, Drio brought fresh new brands to the web, each designed to reflect the unique identity...
Hi Reader, I thought I was a savvy shopper until…the deal backfired. My family and I were in Orlando for a wedding, and we stayed a few extra days to visit Universal Studios and hang out at the beach. That meant we needed lots of sunscreen to keep us all covered. I stared at the massive sunscreen wall in Walmart, lined with rows and rows of bottles. I spotted a large bottle with a familiar name: Neutrogena. It was SPF 50, “ultra-sheer” (I hate the sticky stuff), and it came with a $2 coupon....