Hi Reader,

13 years and counting.

That’s how long Hazel and I have been running Drio together.

You can’t face 13 years of business with just anybody. It takes a rock-solid partnership—and we’ve learned a ton about maintaining ours over the years.

After multiple colleagues and clients asked us about our experience, we thought, “Why not share the things we’ve learned with more people?”

So we’re writing a book! [title TBD!]

We want this book to be organized and actionable so you can apply some of our tips to your own business partnerships.

But when we started to create it, we realized we had a lot of ideas to sift through. We needed to take stock of everything before we could flesh out the book.

We spent nearly two full days going through our content archives and business resources to figure out our chapters.

Trust me, the work upfront was worth it. It’ll save us so much time in the long run, which means you’ll get to read it sooner. 🤞

That’s the beauty of content organization.

And guess what? Content organization is a huge part of planning a website too.

🧠 If your current website has existed for a while, there’s a good chance it’s collected some “content dust.” In other words, pages, images, or copy that need to be tidied up—or trashed.

You have to figure out what content needs to carry over and what needs to be cut. If you wait until your website project starts to think about this, it’ll feel much more overwhelming (and probably make the timeline longer).

So I highly recommend getting a head start. ⬇️

​I wrote a blog post with all the steps you need. Please check it out if a website redesign is on the horizon for you!

We’ll keep you posted on our book progress in the meantime.

Happy organizing,

Rachel McFadden the left brain 1014 W. 36TH ST BALTIMORE, MD 410.635.0229 Read our Customer Reviews