How to resonate with the right people
Hi Reader,
I like to think of values-based marketing as a garden.
- You plant the seeds
- You nurture them
- Eventually, the garden blossoms and grows
- Pollinators help you spread the beauty 🐝
- You keep nurturing
Case in point:
A few weeks back, I had a simple sales call for a website project that turned into a much larger speaking opportunity.
Like many new inquiries, this prospect wanted help with her website because her current site wasn’t resonating with her target audience. When she read through our content, she was drawn to our focus on being loud and proud about your values and social initiatives.
In her eyes, that approach took Drio from “just another web developer” to “possibly the web developer for her.” The things we stood for resonated with what she stood for. ← That’s our garden doing the work.
As I told her more about our approach on the call, her eyes lit up as she realized this lens was exactly what she needed to stand out.
But she didn’t just want to use this approach in her own company. She also wanted to spread the word to her community of like-minded business owners she runs. ← That’s the power of like-minded pollinators.
A couple weeks later, I spoke to her community about how to lead with diversity and bring your brand values to the surface.
In other words, one potential client became dozens of new connections.
These types of opportunities are all because we show up every month and talk about what matters most to us. ← We’ve planted the seeds and we continue to help them flourish, which attracts more of the right people.
And it’s oh-so possible for you too. Once you’ve got your brand values planted, it just takes consistent nurturing through your messaging.
Our latest blog will help you get started:
| Magic Messaging: Top 4 Spots to Talk About Your Brand Values |
To green thumbs and bountiful marketing,
Hazel
The Right Brain
PS: Ready to talk about how we can help? We’ve got your back, hun. We believe the best ideas and relationships are born from good old-fashioned conversation and we love to meet new people. Choose a time from our calendar so that you can directly connect with us.
Hi! I'm Rachel, the Left Brain of Drio.
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