How much of your identity belongs on your website?
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Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but it’s not a central message. Alternatively, maybe you come out of the gates singing that message loud and proud. The decision boils down to a few questions:
When in doubt, be yourself, show up authentically, and do good work. It goes a long way! If you’re feeling hesitant, I get it. It’s hard to put yourself out there, especially if you’re one of few people of your identity in your industry. It can also be tricky figuring out how to go about it. If you’re stuck, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this, Hazel The Right Brain PS: Need support? Here’s how we can help:
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, November was a month of bold moves and big milestones for Drio. From taking WholeSite across borders to stepping into the spotlight here at home, we kept the creativity flowing and the momentum strong. Here’s a look at what unfolded: 🌎 WholeSite Takes a Big Step Forward - From El Salvador to a New CTO Last month, we hit pause on our usual routine and headed to El Salvador for a change of scenery and a full creative reset. The goal was simple: step out of the day-to-day, immerse...
Hi Reader, Staying optimistic is hard when you can see a storm on the horizon. By February, Rachel and I could see that 2025 was going to be a different year. You probably felt it too. Clients lost funding, and business owners started to feel nervous about the state of the economy. When we heard “no” on multiple big contracts, we realized how severe those repercussions would be. We were going to have to weather some storms. The thing is, when you weather a storm, you don’t curl up in a ball...
Hi Reader, I don’t know about you, but when I’m in my own little world for too long, my brain starts to overthink everything. I get caught up in all the tasks I should be doing, or should be doing bigger and better. When I finally step away from my comfort zone (i.e. my computer screen) for a while, the overthinking evaporates. I remember the world is, in fact, quite large. The opportunities are endless. And, usually, unexpected. That’s partly why Hazel and I went back to El Salvador in...