How much of your identity belongs on your website?
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Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but it’s not a central message. Alternatively, maybe you come out of the gates singing that message loud and proud. The decision boils down to a few questions:
When in doubt, be yourself, show up authentically, and do good work. It goes a long way! If you’re feeling hesitant, I get it. It’s hard to put yourself out there, especially if you’re one of few people of your identity in your industry. It can also be tricky figuring out how to go about it. If you’re stuck, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this, Hazel The Right Brain PS: Need support? Here’s how we can help:
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, The first time our website server had a serious security breach (circa 2012), damage control was a nightmare. I essentially had to manually rebuild every client website. Hours and hours and hours of work… If I hadn’t done that, however, I wouldn’t have accidentally become an expert in website security. I’ve been able to apply everything I learned to every other website project, which means we’ve avoided a ton of threats. While it’s much less of an ordeal to problem-solve nowadays,...
Hi Reader, I recently spoke at Loyola University’s event, Beyond the Algorithm: Human Insight in the AI World. As the name suggests, the conversations were about how we can keep leading the way with our human experiences, even though it feels like AI’s everywhere you look. I know many people, whether they’re young scholars or seasoned business owners, are reading the headlines about AI and wondering if they should be worried. And I get it. Some of the changes are nerve-wracking. While we...
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