How much of your identity belongs on your website?
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Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but it’s not a central message. Alternatively, maybe you come out of the gates singing that message loud and proud. The decision boils down to a few questions:
When in doubt, be yourself, show up authentically, and do good work. It goes a long way! If you’re feeling hesitant, I get it. It’s hard to put yourself out there, especially if you’re one of few people of your identity in your industry. It can also be tricky figuring out how to go about it. If you’re stuck, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this, Hazel The Right Brain PS: Need support? Here’s how we can help:
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, I’m about to start the last class of my MBA. It’s crazy to think that, 21 months after it all kicked off, I’ll officially be graduated in May. As I’m gearing up for the last push, I’ve been thinking about the tennis player, Mirra Andreeva. There’s this thing she does when she wins a tournament that I never see anyone else do. First, she thanks her family, coaches, and opponents. Then she thanks herself. Here’s a snippet from that speech: “I know what I have been dealing with, and I...
Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websites They typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less...
Hi Reader, The transition from holiday hibernation to the sprint of the new year never fails to amaze me. How are we already over a week into February?? It can be daunting to picture all the goals you have for the year when that sprint starts. Sometimes I feel like I’m grasping for a pause button as I start to wonder how we’ll ever make the time. When that feeling hits, the thing that keeps me grounded is remembering that we have core systems ticking along nicely in the background. I could...