Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but it’s not a central message. Alternatively, maybe you come out of the gates singing that message loud and proud. The decision boils down to a few questions:
When in doubt, be yourself, show up authentically, and do good work. It goes a long way! If you’re feeling hesitant, I get it. It’s hard to put yourself out there, especially if you’re one of few people of your identity in your industry. It can also be tricky figuring out how to go about it. If you’re stuck, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this, Hazel The Right Brain PS: Need support? Here’s how we can help:
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Hi Reader, At first, it felt a little strange being the oldest students in the room. Rachel and I were at the MD Venture Student Showcase, where we and 9 other student startups were awarded $50,000 for student-led entrepreneurship ventures. We were recognized for WholeSite, our AI-assisted website creation platform (in case you missed it, here’s a link to the press release.) The youngest recipients were an 11th grader and a 12th grader, which means Rachel and I were literally old enough to be...
Hi Reader, We hope you had a fantastic start to the year! February has been buzzing with inspiring events and exciting milestones. We're thrilled to share a quick recap of all the highlights. Greener World Website Launch 🚀 The new GreenerWorld.com website is live! As one of North America’s largest distributors of compost, fertilizers, mulch, soil conditioners, and topsoil, Greener World is committed to sustainable solutions that drive environmental progress. Customers can easily explore...
Hi Reader, There are a lot of fantastic digital communities out there, but we’ve never wanted to turn Monument Women’s Creative Alliance into one. Sure, doing so would allow us to grow our membership even more. But the last thing we want is a massive group of people who would barely recognize each other at their local coffee shop. That’s why MWCA is Baltimore-based, through and through. We’ve always wanted our members to go beyond “transactional” relationships. We want people to get to know...