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Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but it’s not a central message. Alternatively, maybe you come out of the gates singing that message loud and proud. The decision boils down to a few questions:
When in doubt, be yourself, show up authentically, and do good work. It goes a long way! If you’re feeling hesitant, I get it. It’s hard to put yourself out there, especially if you’re one of few people of your identity in your industry. It can also be tricky figuring out how to go about it. If you’re stuck, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this, Hazel The Right Brain PS: Need support? Here’s how we can help:
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Hi Reader, The transition from holiday hibernation to the sprint of the new year never fails to amaze me. How are we already over a week into February?? It can be daunting to picture all the goals you have for the year when that sprint starts. Sometimes I feel like I’m grasping for a pause button as I start to wonder how we’ll ever make the time. When that feeling hits, the thing that keeps me grounded is remembering that we have core systems ticking along nicely in the background. I could...
Hi Reader, January was a busy (and exciting) start to 2026 for the Drio team. Full of meaningful collaborations, founder support, and projects we’re proud to put our name on. Below is a quick recap of what we’ve been up to, plus a look ahead at a big moment on the calendar: Monument Women’s Creative Alliance’s 4th Annual International Women’s Day Soirée on March 5 at Towson University. ✨ Client Spotlight: Ohana Growth Partners Website Redesign We had the pleasure of collaborating with Coven,...
Hi Reader, Years ago, Hazel and I realized we would need some help with our content if we wanted to keep it consistent. We’re not interested in showing up in inboxes or on social media every single day, but we do want to have a meaningful presence and stay top of mind. Just like we advise our clients, we want to show up regularly and be loud and proud about what we value as business owners… …without spending hours on our content each week. It’s super important for Hazel and me to minimize the...