How much of your identity belongs on your website?
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Hi Reader, If you’re a minority-owned business, have you ever wondered: “How should I showcase my diversity in our marketing?” I believe you should always put a little “you” into your business’s online presence. Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity. 🌟 Of course, there isn’t a one-size-fits-all approach. Maybe your diversity naturally shows up in your marketing, and you rally around causes that support your community, but it’s not a central message. Alternatively, maybe you come out of the gates singing that message loud and proud. The decision boils down to a few questions:
When in doubt, be yourself, show up authentically, and do good work. It goes a long way! If you’re feeling hesitant, I get it. It’s hard to put yourself out there, especially if you’re one of few people of your identity in your industry. It can also be tricky figuring out how to go about it. If you’re stuck, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this, Hazel The Right Brain PS: Need support? Here’s how we can help:
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, There are a lot of fantastic digital communities out there, but we’ve never wanted to turn Monument Women’s Creative Alliance into one. Sure, doing so would allow us to grow our membership even more. But the last thing we want is a massive group of people who would barely recognize each other at their local coffee shop. That’s why MWCA is Baltimore-based, through and through. We’ve always wanted our members to go beyond “transactional” relationships. We want people to get to know...
Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and...
Hi Reader, January has been packed with growth, new connections, and exciting progress at Drio. From inspiring events to collaborative projects, we've hit the ground running in 2025. Here’s a look at what we’ve accomplished this month and what’s on the horizon! ✈️ Drio in Tampa Hazel and Rachel hit the road (or skies!) for a productive two-day work trip to Tampa, setting up shop at Office Evolution to focus on a new book project in collaboration with Erika Holmes. The title of the book is...