Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, August was a month of evolving, connecting, and looking ahead. From continuing to grow long-term client partnerships and digging into important website privacy updates, to refreshing Office Hours and getting closer to sharing what’s next with WholeSite, there’s been a lot happening behind the scenes at Drio. Here’s a little peek at what we were working on throughout the month. 🌱 How United Way of Central Maryland’s Website Keeps Evolving We’re highlighting one of our favorite...
Hi Reader, Rachel and I recently went to a presentation for international exchange alumni (because of our Professional Fellows experience). During the event, one of the presenters shared how he’s now working with a peacebuilding organization called Mediators Beyond Borders. You know I’m all about a good analogy, and I absolutely loved the one he referenced. He described peacebuilding as similar to the Japanese art form kintsugi, which is done by repairing broken pottery using a gold substance...
Hi Reader, I don’t usually work late, but when I do, it’s because I’m fully immersed in something, head down, earbuds in. Recently, I was up late working on WholeSite, the AI-assisted website building tool we’re developing. When I finally came home, I asked my husband if he wanted to see what I had been doing. I hadn’t actually told him much about WholeSite yet, so I gave him the spiel. I told him WholeSite will allow entrepreneurs to create a high-quality WordPress website on their own. It...