Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, There are a lot of fantastic digital communities out there, but we’ve never wanted to turn Monument Women’s Creative Alliance into one. Sure, doing so would allow us to grow our membership even more. But the last thing we want is a massive group of people who would barely recognize each other at their local coffee shop. That’s why MWCA is Baltimore-based, through and through. We’ve always wanted our members to go beyond “transactional” relationships. We want people to get to know...
Hi Reader, January has been packed with growth, new connections, and exciting progress at Drio. From inspiring events to collaborative projects, we've hit the ground running in 2025. Here’s a look at what we’ve accomplished this month and what’s on the horizon! ✈️ Drio in Tampa Hazel and Rachel hit the road (or skies!) for a productive two-day work trip to Tampa, setting up shop at Office Evolution to focus on a new book project in collaboration with Erika Holmes. The title of the book is...
Hi Reader, 13 years and counting. That’s how long Hazel and I have been running Drio together. You can’t face 13 years of business with just anybody. It takes a rock-solid partnership—and we’ve learned a ton about maintaining ours over the years. After multiple colleagues and clients asked us about our experience, we thought, “Why not share the things we’ve learned with more people?” So we’re writing a book! [title TBD!] We want this book to be organized and actionable so you can apply some...