Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, When you look at Martha Stewart, you see someone who made cooking, homekeeping, and decorating mainstream. When you look at Michael Phelps, you see the world’s most decorated Olympian. When you look at Damon John, you see an A-list CEO and charismatic Shark Tank personality. As I listened to each of those very successful people speak at this year’s Goldman Sachs 10,000 Small Businesses Summit, it was the reality of their low-lows that really stuck with me. Martha went to prison for...
Hi Reader, October was one for the books! From silver wins to national stages, Hazel and Rachel have been busy creating, connecting, and celebrating. Here’s what went down this month: Drio Wins Silver for Our Work on ReBUILD Metro’s Website On October 8, we joined Baltimore’s best creative minds at The Winslow for AMA Baltimore’s 40th Annual MX Awards, a celebration of marketing that makes you go “Oh wow!” We’re thrilled to share that ReBUILD Metro’s website took home Silver, honoring work...
Hi Reader, The first time our website server had a serious security breach (circa 2012), damage control was a nightmare. I essentially had to manually rebuild every client website. Hours and hours and hours of work… If I hadn’t done that, however, I wouldn’t have accidentally become an expert in website security. I’ve been able to apply everything I learned to every other website project, which means we’ve avoided a ton of threats. While it’s much less of an ordeal to problem-solve nowadays,...