Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, November was a month of bold moves and big milestones for Drio. From taking WholeSite across borders to stepping into the spotlight here at home, we kept the creativity flowing and the momentum strong. Here’s a look at what unfolded: 🌎 WholeSite Takes a Big Step Forward - From El Salvador to a New CTO Last month, we hit pause on our usual routine and headed to El Salvador for a change of scenery and a full creative reset. The goal was simple: step out of the day-to-day, immerse...
Hi Reader, Staying optimistic is hard when you can see a storm on the horizon. By February, Rachel and I could see that 2025 was going to be a different year. You probably felt it too. Clients lost funding, and business owners started to feel nervous about the state of the economy. When we heard “no” on multiple big contracts, we realized how severe those repercussions would be. We were going to have to weather some storms. The thing is, when you weather a storm, you don’t curl up in a ball...
Hi Reader, I don’t know about you, but when I’m in my own little world for too long, my brain starts to overthink everything. I get caught up in all the tasks I should be doing, or should be doing bigger and better. When I finally step away from my comfort zone (i.e. my computer screen) for a while, the overthinking evaporates. I remember the world is, in fact, quite large. The opportunities are endless. And, usually, unexpected. That’s partly why Hazel and I went back to El Salvador in...