Your diversity = your strength


Hi Reader,

I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one.

One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio:

➡️ Your cultural differences aren’t a nuisance. They’re a gift.

Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators.

In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one.

That’s why I always encourage you to embrace your diversity in your marketing.

For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around.

You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations.

Are you talking about any of that? Does it come through on your website or in your content?

I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not.

I am saying:

  • Share your story
  • Share your efforts
  • Be proud of what you stand for
  • Let your differences naturally show up in your brand’s presence

Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values.

If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it.

But I know you can do it.

If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website.

When in doubt, lean on your community. And know that we’re always here to help you navigate those questions.

You’ve got this,

Hi! I'm Rachel, the Left Brain of Drio.

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