Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, As soon as Rachel and I walked into the WordCamp conference in Basel, Switzerland, we spotted familiar faces from last year's event. We greeted each other with warm hugs even though it had been a year since we’d seen each other. When you think “website platform,” you might not think “cup-filling connections,” but it’s actually one of the things we’ve always loved about being a part of the WordPress world. WordPress is all about community, and it survives and thrives because of it....
Hi Reader, At the end of last month, I graduated from not one, but two programs: The Nancy Grasmick Leadership Institute’s Professional Leadership Program for Women and the CCBC Elite 10 Accelerator. It’s kind of felt like being back in college, with extracurricular activities and professional development piled on top of regular assignments. Mondays, I’d go from work to CCBC until 9 pm. Tuesdays, I’d be at Nancy Grasmick from 9-2. Meanwhile, regular business kept ticking along (not to mention...
Hi Reader, May was full of momentum at Drio—packed with launches, leadership milestones, and local impact we’re proud to share. From building websites and sponsoring women-led events to graduating from leadership programs and preparing for international conferences, this month reminded us just how powerful purpose-driven work can be. Here’s a peek at what we’ve been up to! 🌐 Websites Launched This month, Drio brought fresh new brands to the web, each designed to reflect the unique identity...