Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, I’m having an excited mom moment. My teenage son Connor is going to Germany for a 10-month exchange program. No, it’s not that I want to get rid of him. I’m excited because I know how eye-opening it can be when you get out of your comfort zone like that. My mom’s side of the family is from Germany, so he’ll connect with his heritage and learn how to speak German fluently. He’ll also probably make life-changing connections. Speaking from experience, once you find your people, you...
Hi Reader, The way I see it, there are two main “types” of entrepreneurs. The Lifers: The entrepreneurs who commit to one big idea, building and refining it for years. Decades even. The Adventurers: The entrepreneurs who thrive on change, pivots, and the thrill of starting from scratch. A recent lunch with a fellow entrepreneur put that into perspective for me. We originally met in 2022 at a conference in Philadelphia - and we realized we were from the same hometown in Virginia. A few weeks...
Hi Reader, Spring has officially sprung, and so has the energy around here. March was one for the books, filled with community, creativity, and a whole lot of women-led magic. Let’s rewind and relive some of the incredible moments from this month: 🌟 Pava LaPere’s Legacy Lives On We were honored to participate in the Maryland Student Venture Showcase hosted by UpSurge Baltimore, where 39 student-founded ventures were celebrated for their bold ideas. Nine winners—including our very own Hazel...