Your diversity = your strength
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Hi Reader, I’m currently taking an International Marketing class as part of my MBA. We've been discussing how cultural influences shape a business's marketing approach, whether targeting a global audience or connecting with a local one. One of the big things that’s stood out so far has been a beautiful affirmation of what we do at Drio: ➡️ Your cultural differences aren’t a nuisance. They’re a gift. Our differences are tools that help us build more empathy, strengthen more relationships, and become even better communicators. In other words, not only do they help us to run an authentic, values-aligned business—but also a successful one. That’s why I always encourage you to embrace your diversity in your marketing. For example, if you’re a builder, you’re not “just” a builder. You're a team of people with different backgrounds, identities, experiences, and causes that you rally around. You may have a culturally diverse team. You might be a minority-owned business. Maybe you’re an ally who helps uplift certain populations. Are you talking about any of that? Does it come through on your website or in your content? I’m not saying you have to plaster your team’s cultural backgrounds on everything or make it your number 1 message. Definitely not. I am saying:
Not only do you owe it to yourself—but doing so can help support visibility for those who share your identity or values. If you’re feeling hesitant, I get it. It’s hard to put yourself out there. It can also be tricky figuring out how to go about it. But I know you can do it. If you’re feeling stuck, check out our free resource, “Uncover Your Brand Values.” It will help you decide where you can highlight your brand values (and diversity) on your website. When in doubt, lean on your community. And know that we’re always here to help you navigate those questions. You’ve got this,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Whenever something doesn't go "perfectly," it can really get me down. In my leadership class, we recently talked about how women and girls are culturally and socially taught to aim for "perfection." From our work to our relationships and appearance…you know what I mean. On the flipside, boys are often taught to be bold and brave. Of course, there are variations (and men can struggle with perfectionism too!). But there's a clear trend, and it sure resonated with me. Whether it’s a...
Hi Reader, At first, it felt a little strange being the oldest students in the room. Rachel and I were at the MD Venture Student Showcase, where we and 9 other student startups were awarded $50,000 for student-led entrepreneurship ventures. We were recognized for WholeSite, our AI-assisted website creation platform (in case you missed it, here’s a link to the press release.) The youngest recipients were an 11th grader and a 12th grader, which means Rachel and I were literally old enough to be...
Hi Reader, We hope you had a fantastic start to the year! February has been buzzing with inspiring events and exciting milestones. We're thrilled to share a quick recap of all the highlights. Greener World Website Launch 🚀 The new GreenerWorld.com website is live! As one of North America’s largest distributors of compost, fertilizers, mulch, soil conditioners, and topsoil, Greener World is committed to sustainable solutions that drive environmental progress. Customers can easily explore...