The sunscreen test
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Hi Reader, I thought I was a savvy shopper until…the deal backfired. My family and I were in Orlando for a wedding, and we stayed a few extra days to visit Universal Studios and hang out at the beach. That meant we needed lots of sunscreen to keep us all covered. I stared at the massive sunscreen wall in Walmart, lined with rows and rows of bottles. I spotted a large bottle with a familiar name: Neutrogena. It was SPF 50, “ultra-sheer” (I hate the sticky stuff), and it came with a $2 coupon. ✅ Name I knew ✅ Solid selling point ✅ High protection ✅ Great price Sold! My family and I slathered it on, confidently basking in the Orlando sunshine as we went from Jurassic World to The Wizarding World of Harry Potter. On the last day, we headed to the beach to swim and lounge. We slathered on the sunscreen once again. Everything seemed fine and dandy until our ride back to the airport. Everyone in the car was BURNT. Red as a tomato. We stared at each other. “How is this possible?” we wondered. “We applied multiple times…I guess we didn’t do a good job…” I pulled out the sunscreen bottle. That’s when I realized my mistake. Turns out, it wasn’t waterproof. We all had to laugh because I was duped by the coupon (a classic me move). As soon as I saw the sale and a couple of selling points, I stopped reading. I’d assumed all sunscreen would be waterproof these days. Apparently not. Price and familiarity blinded me to the details. It happens to the best of us. As consumers, we often get caught up in the cost of things, which means we overlook what that cost really covers. Then it ends up costing you. So take it from me and my peeling shoulders. Whether it’s sunscreen, your tech stack, or a service provider you’re hiring, don’t assume. That low-ball deal might be tempting, but no one likes getting burned. Get clear on exactly what the offer includes before you grab the cheapest option. Layering on the aloe,
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, Our International Women’s Soiree isn’t a big money-maker, but that was never the goal. Even though it’s always a lot of work, Hazel and I keep running the event because it keeps us connected to the bigger picture and why we started Drio in the first place. Plus, it’s a blast. Each time we run it, I can expect our wonderful keynote speakers will light us up with their words of wisdom, and that I’ll have fun connecting with new and familiar faces. Each year also always brings an...
Hi Reader, I’m about to start the last class of my MBA. It’s crazy to think that, 21 months after it all kicked off, I’ll officially be graduated in May. As I’m gearing up for the last push, I’ve been thinking about the tennis player, Mirra Andreeva. There’s this thing she does when she wins a tournament that I never see anyone else do. First, she thanks her family, coaches, and opponents. Then she thanks herself. Here’s a snippet from that speech: “I know what I have been dealing with, and I...
Hi Reader, The website world is full of jargon. If you’re trying to get a new website up and running, I don’t blame you if you’re feeling overwhelmed. Even just finding the right “type” of website team can be confusing, so I wanted to give you a little primer. Essentially, website teams usually land in one of two camps: Camp 1: Designers who build websites They typically lead with aesthetics, offer branding support, and create gorgeous-looking websites. That said, they tend to have less...