Could your competition be your next collaborator?

Hi Reader,

“Beating the competition” is a big talking point in the marketing world.

And hey, at Drio, one of our goals is to give you a strategic website that makes choosing you a no-brainer.

That said, I don’t think “beating the competition” is the full story.

Instead of just asking “How can we beat them?” we should also consider, “How can we boost them?” How can we make each other better so it benefits all parties, including our clients?

We’ve been extra focused on forming partnerships with aligned business owners in our network lately.

For example, we’ve been working with Agency 102, a local digital marketing agency, to team up on client projects and to offer even more thorough support.

Instead of trying to lure potential clients from anyone else in the website/marketing space, we decided to find ways we can work together. Where our expertise ends, theirs begins, and vice versa.

It’s a win-win-win.

Even if someone offers the exact same service as you, you don’t have to bare your teeth and retreat. There could still be a partnership opportunity there—at least a listening ear or a second pair of eyes from someone who knows your industry.

Our network has always been the backbone of our business, but this year—with the various challenges it’s brought—is giving us even more of a reason to remember that.

There is still lots of work to go around for everyone. We’ve just got to find that work. Partnering up with fellow aligned business owners can be a great way to do so.

Here’s a challenge for the week: Try brainstorming 3-5 fellow business owners who could be good partners for you. Then why not send them a message to start the conversation?

The more we help each other when things get challenging, the more we all thrive.

Rethinking rivalry,