Can you be friends with your clients?
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Hi Reader, There are few things I love more than a long heart-to-heart with friends. Ever since I was a kid, twirling the phone cord around my finger into the wee hours of the night, I’ve believed nothing beats knowing my friends are there for me, and I’m there for them. When we first started building Drio, I realized pretty quickly I wanted to bring that personal value into business. Over 13 years later, it’s no wonder we consider so many of our clients friends. It just kind of happens when you work with us. Not everyone wants that, and that’s okay. Some larger marketing firms and businesses prefer to keep things more transactional. But around here, we truly believe “Friendship is the business model,” as Chris Corrigan says. We’re there to solve a marketing problem or build a website, of course. We also want to know you. We want to understand your values and your business’s razón de ser (reason for being). Not to mention, friendship makes the process a whole lot more fun! We get to connect on what it means to be business owners, parents, women, creatives—or Mariah Carey fans. You can’t get that with a more surface-level business relationship. That’s why we don’t have customer ID numbers. When you need support (whether it’s five minutes or five hours), you’re not just another name in our system. We’re always just an email or heart-to-heart phone call away. With that in mind, coffee soon? Let’s catch up!
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Hi! I'm Rachel, the Left Brain of Drio.
Hi Reader, May was full of momentum at Drio—packed with launches, leadership milestones, and local impact we’re proud to share. From building websites and sponsoring women-led events to graduating from leadership programs and preparing for international conferences, this month reminded us just how powerful purpose-driven work can be. Here’s a peek at what we’ve been up to! 🌐 Websites Launched This month, Drio brought fresh new brands to the web, each designed to reflect the unique identity...
Hi Reader, I thought I was a savvy shopper until…the deal backfired. My family and I were in Orlando for a wedding, and we stayed a few extra days to visit Universal Studios and hang out at the beach. That meant we needed lots of sunscreen to keep us all covered. I stared at the massive sunscreen wall in Walmart, lined with rows and rows of bottles. I spotted a large bottle with a familiar name: Neutrogena. It was SPF 50, “ultra-sheer” (I hate the sticky stuff), and it came with a $2 coupon....
Hi Reader, Here’s something I didn’t anticipate when we first started Drio… Some people did not take us seriously. They thought it was “cute” that we were a couple of moms starting a business. They assumed it was a little side project to keep us busy between packing lunches and doing school pick-ups. We knew we were all-in on building something larger than us, but we wanted everyone to believe it too. So, for a while, we downplayed the fact that we were moms. We hid our minivans around the...